Vision in the
Digital World

The world has changed: we spend increasingly more time using digital devices such as tablets, smartphones or laptops. For many people, working at the computer screen has become an everyday activity, which often causes computer vision syndrome, dry or teary eyes. One thing is clear: not only our lifestyles, but also our visual habits are no longer the same. 

"I'll just check a few more emails..."

Does this sound familiar? "I'll search online for a tasty and healthy recipe for tonight's dinner ... Just a quick look to see what my friends have been posting ... I'll take a selfie and upload it ... I guess I'll scroll down a bit further – got to see what's been happening in the business world ... But once I've done all that, I'll put my smartphone away! ... Right after I've watched this funny video ..."

Life is becoming increasingly digital.

Using our smartphone, tablet or PC for many hours on end is something we've all done. The numbers verify this trend: in 2016, nearly half of the people in world (3.42 billion) had an internet connection, and even more owned a mobile phone or smartphone (3.79 billion) On top of this, approximately two billion people are on social networks. Brazilians lead the way, spending 5.2 hours online daily. In Saudi Arabia, it's 4.1 hours. These are just a few highlights from the "Digital in 2016" study conducted by the London agency We Are Social.

 ©Digital Life in 2016, We Are Social
 ©Digital Life in 2016, We Are Social
 ©Digital Life in 2016, We Are Social
 ©Digital Life in 2016, We Are Social
 ©Digital Life in 2016, We Are Social
 ©Digital Life in 2016, We Are Social

The fact is: digital devices are changing our day-to-day life along with our visual habits. Working at the computer screen is normal. These days, more than every second spectacle wearer describes themselves as a "heavy digital" user, as a renowned market research institute demonstrated in a study commissioned by ZEISS. 57% of the respondents living in five different countries report that they spend more than five hours per day in front of a computer screen or using smartphones, e-books or GPS devices. Around every third respondent looks at a display for more than seven hours per day. 

My Vision Profile

Determine your personal visual habits now and find your individualised lens solution.

My Vision Profile by ZEISS simply shows you with what challenges your eyes are confronted in modern life. In the end you will receive a recommendation - free of charge and without obligation - of what ZEISS lens solution is the right one for you.

It's obviously difficult for the human body to deal with a (until recently) very unnatural activity. After all, human development took place under very different conditions. The consequences include dry or teary eyes, muscle tension and headaches. 82% of spectacle wearers in the aforementioned study reported that they experience poor vision when working at the computer screen and using digital displays. "Our eyes are simply not made for the digital world. For example: when using digital devices, we are constantly changing the reading distance which is very stressful for our eyes," says Rolf Herrmann, Vice President of Global Marketing at ZEISS.

"Our eyes are simply not made for the digital world."

- Rolf Herrmann,
Vice President of Global Marketing at ZEISS

Every spectacle wearer is unique.

Each pair of eyes is different, just like our digital lifestyles. Many people enjoy digital life to the fullest: they feel at home on the web and don't want to miss a thing. For others, digital devices are more of a pragmatic solution for completing necessary tasks, such as at work.

All groups have one thing in common: their new visual habits in the digital world may adversely affect their vision. These users' digital lifestyles present an enormous challenge for their eyes, and many of them are looking for a solution. One possibility is special spectacle lenses and computer glasses.

Comfortable vision for everyone.

We each have our own unique requirements and habits, and that's why solutions for improved vision should be individualised for the particular wearer to prevent premature poor vision. "We know how important good vision is for everyone. That's why we do our utmost to ensure that people can enjoy the best-possible vision in a digital world,“ says Rolf Herrmann.

Learn more about the digital lifestyle and its challenges

What is Digital Eye Strain and how can you prevent it?


How does Nina, a digital Native, spent her day? What challenges do her eyes face?


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Personalised advice: find a ZEISS optician near you

Glasses serve a simple purpose: to help the wearer enjoy the best-possible vision. Yet in practice this is a major technological feat requiring both great expertise and an optician who takes sufficient time for their patients. Only comprehensive knowhow and a thorough consultation ensure an individualised solution that will satisfy you for many years to come. Find an optician near you ...

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