ZEISS Receives Movie Industry Lifetime Achievement Award

Oberkochen/Germany | 4 June 2018 | ZEISS Consumer Products

ZEISS lenses have been shaping the movie industry for over 80 years. The company was honored with the Technical Lifetime Achievement Award at Cine Gear Expo.

ZEISS was presented with the Technical Lifetime Achievement Award at Cine Gear Expo. “We pour our hearts and souls into lens production in order to offer our customers in the movie industry outstanding quality that exceeds their expectations,” says Jörg Schmitz, Head of Consumer Products at ZEISS. “The Cine Gear Award is a great honor for us, and it encourages us to achieve even more.” Schmitz personally accepted the award on 1 June 2018 in Los Angeles.

Award ceremony in Los Angeles
Michael Schiehlen, Head of Sales (left), and Jörg Schmitz, Head of ZEISS Consumer Products (2nd from left), at the awards ceremony in Los Angeles

“Pushing the boundaries of technology”

ZEISS first started developing lenses in 1890. Many well-known movies have been filmed using ZEISS lenses, including Lord of the Rings, Stanley Kubrick’s The Shining, and Shape of Water. “Our goal has always been to push the boundaries of technology, each and every day,” says Schmitz. In the 1970s, ZEISS developed the ZEISS Super Speed lens family, which was so powerful that it enabled camera crews to film in low light for the very first time.

The development of the ARRI/ZEISS Master Primes in 2005 allowed ZEISS to raise the bar in the movie industry: “The lenses offer exceptional speed across the entire focal range,” says Schmitz. “In fact, ZEISS Master Primes were the first lenses that featured no focus breathing, meaning the image section remains unchanged when focusing.” ZEISS received the Technical Oscar for this achievement.

A pioneer that offers the latest technologies: full frame and ZEISS eXtended Data

What’s more, ZEISS predicted the current trend towards large camera sensors back in 2009, when it introduced full-frame-capable cine lenses – and has continued to advance this segment ever since.

In 2017, ZEISS began incorporating the ZEISS eXtended Data metadata technology into its lenses. This greatly sped up the entire film production’s workflow. When using visual effects, for example, with only a few clicks the lens properties can be removed so that the computer-generated effects imagery can be accurately applied to the captured imagery. The lens properties can then be reapplied and combined with the film material to create a realistic image.

The latest development: ZEISS Supreme Primes

The latest development is the ZEISS Supreme Primes lens family presented at this year’s Cine Gear Expo: 13 fixed focal lengths between 15 and 200 millimeters, the majority with a maximum aperture of T 1.5. “The ZEISS Supreme Primes are perfect for high-end film productions,” says Schmitz. “The combination of high speed, low weight and full-frame capability makes them truly unique.”

Press Contact

Jörn Leonhardt
ZEISS Consumer Products
Phone: +49 7364 20-4694
joern .leonhardt @zeiss .com


ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. The ZEISS Group develops, produces and distributes measuring technology, microscopes, medical technology, eyeglass lenses, camera and cinema lenses, binoculars and semiconductor manufacturing equipment. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Research & Quality Technology, Medical Technology, Vision Care/Consumer Products and Semiconductor Manufacturing Technology. The ZEISS Group is represented in more than 40 countries and has over 50 sales and service locations, more than 30 manufacturing sites and about 25 research and development centers around the globe.

In fiscal year 2016/17 the company generated revenue approximating €5.3 billion with around 27,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Further information at www.zeiss.com

Consumer Products

The Consumer Products business group combines the company's business with camera and cine lenses, binoculars, spotting scopes, hunting optics and virtual reality headsets. The business group is represented at sites in Oberkochen and Wetzlar. The business group is allocated to the Vision Care/ Consumer Products segment. In fiscal year 2016/17 the segment generated revenue of €1.1 billion with around 9,770 employees.

Press Contact

Jörn Leonhardt
ZEISS Consumer Products
Phone: +49 7364 20-4694
joern .leonhardt @zeiss .com

Further Information
Press Photo
Award ceremony in Los Angeles
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