ZEISS Supporting the Conservation of Rare Shorebirds

Together with BirdLife International, ZEISS is committed to protecting the wintering grounds of the spotted greenshank, an endangered bird species.

Oberkochen, Germany | 7 October 2021 | ZEISS Consumer Products

Together with its long-time partner BirdLife International, ZEISS is pleased to announce its new role as BirdLife Species Champion for the spotted greenshank. The spotted greenshank is considered an endangered shorebird and migratory bird whose population continues to decline due to dwindling habitat. With its financial support and donation of optical devices, ZEISS is providing important resources to support the local BirdLife partner, the Conservation Society of Thailand (BCST), in its work to protect refuge areas for the birds on the Gulf of Thailand coast during the winter months. “We believe we have a special responsibility to promote sustainability, and through this partnership, we want to play an active role in protecting nature and the habitats of this endangered species for a long time to come,” said Petra Kregelius-Schmidt, Global Marketing Manager for Nature Observation at ZEISS.

ZEISS is committed to protecting the wintering grounds of the endangered spotted greenshank. ©Tan Gim Cheong © Tan Gim Cheong
ZEISS is committed to protecting the wintering grounds of the endangered spotted greenshank. ©Tan Gim Cheong

Establishing New Nature Reserves and Retreats

ZEISS is committed to numerous projects and initiatives aimed at protecting plants, animals, and their habitats as part of its sustainability strategy. In this context, the spotted greenshank is a special bird species worth protecting not only because it is particularly endangered, but also because of its unique way of building nests on trees. To contribute to the conservation of the species, ZEISS is financially supporting BirdLife International’s new project and providing numerous optical devices for the charitable organization’s work on site. “In the winter, the majority of spotted greenshanks seem to retreat to wetlands in Thailand and Malaysia,” explained Ding Li Yong, coordinator of BirdLife Asia’s Flyways program. As a result, new shorebird conservation areas and wetland monitoring and protection management along the Gulf of Thailand are being established by BCST to stabilize the population with larger protected areas.

Joint Efforts with Local Conservation Groups

In addition to these measures, however, the local community’s interest and involvement in the conservation of these and other threatened shorebird species is critical. BCST is therefore committed to establishing local conservation groups and strengthening collaboration with local authorities to address further threats in the areas. “We are thrilled to become a BirdLife Species Champion for the spotted greenshank and to support this new project,” Kregelius-Schmidt said. “The spotted greenshank is another example of an endangered migratory bird that is in desperate need of help. This makes it all the more important to support BirdLife’s research and conservation efforts to protect it in its wintering grounds.”

Further Information

Additional information about BirdLife International’s Species Champions can be found at Birdlife.org, along with other conservation projects on our ZEISS Nature Observation blog.

Press Contact

Tatjana Schuerholz
ZEISS Consumer Products
Phone: +49 7364 20-16797
tatjana .schuerholz @zeiss .com


ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 12 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

With over 34,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG (status: 31 March 2021).

Further information at www.zeiss.com

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is based in Oberkochen and represented across the globe.

Press Contact

Tatjana Schuerholz
ZEISS Consumer Products
Phone: +49 7364 20-16797
tatjana .schuerholz @zeiss .com

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