Practice Development Consulting
Paid advertisement: Is it worth it?
28 July 2025
· 41 min watch

SPEAKER
Angela Walton
Former ZEISS Practice Development Manager

Speaker
Bradley Botelho
Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.

Speaker
Spenser Pontbriand
Digital Marketing Director
Glacial Multimedia, Inc.
Glacial Multimedia, Inc.
SUMMARY
Paid advertisement: Is it worth it?
The webinar explored digital marketing strategies for ophthalmology practices, focusing on paid advertising. It covered campaign planning, platform selection, and the importance of defining clear goals, whether for lead generation or branding. Practical tips included using landing pages to improve conversions, following up with leads quickly, and tracking key performance indicators. The session emphasized continuous optimization and concluded with a Q&A on common advertising challenges and expectations for results.

