Practice Development Consulting

Paid advertisement: Is it worth it?

28 July 2025 · 41 min watch
A woman in a black blazer and white shirt is smiling against a plain white background.
SPEAKER Angela Walton Former ZEISS Practice Development Manager
A professionally dressed man stands smiling with open hands in a modern, high-tech ZEISS medical or optical equipment showroom.
Speaker Bradley Botelho Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Smiling man wearing a checkered shirt standing in front of a solid blue background.
Speaker Spenser Pontbriand Digital Marketing Director
Glacial Multimedia, Inc.
SUMMARY

Paid advertisement: Is it worth it?

The webinar explored digital marketing strategies for ophthalmology practices, focusing on paid advertising. It covered campaign planning, platform selection, and the importance of defining clear goals, whether for lead generation or branding. Practical tips included using landing pages to improve conversions, following up with leads quickly, and tracking key performance indicators. The session emphasized continuous optimization and concluded with a Q&A on common advertising challenges and expectations for results.


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