Three ways to immediately get more leads

The panel explored strategies for increasing lead volume in refractive clinics without increasing ad spend. They highlighted the importance of online reviews, forms, landing pages, and a strong lead nurturing pipeline as key components of an effective marketing strategy. Christine Scarlett and Lauren Weaver emphasized the impact of emotionally driven self-tests to attract leads and the importance of nurturing those leads to boost conversion rates. They also stressed the value of providing content that is conversational and informative, rather than purely promotional, to address objections and reduce procrastination.