Practice Development Consulting
8 jobs your website is not doing
23 August 2024
· 74 min watch
![Image of Marisley Almeida]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_marisley-almeida.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original.image_file.360.360.file/speaker_marisley-almeida.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg"} "Marisley Almeida")
Speaker
Marisley Almeida, Head of Practice Development Consulting
Carl Zeiss Meditec AG
![Image of Rod Solar]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_rod_solar.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_rod_solar.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_rod_solar.jpg/_jcr_content/renditions/original.image_file.360.360.file/speaker_rod_solar.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_rod_solar.jpg/_jcr_content/renditions/original./speaker_rod_solar.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_rod_solar.jpg/_jcr_content/renditions/original./speaker_rod_solar.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_rod_solar.jpg/_jcr_content/renditions/original./speaker_rod_solar.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_rod_solar.jpg/_jcr_content/renditions/original./speaker_rod_solar.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_rod_solar.jpg/_jcr_content/renditions/original./speaker_rod_solar.jpg"} "Rod Solar")
Speaker
Rod Solar, Practice Development Consulting Director
LiveseySolar
![Image of Ziad Nehme]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.100.100.207,0,534,327.file/speaker_ziad-nehme.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.327.327.207,0,534,327.file/speaker_ziad-nehme.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.327.327.207,0,534,327.file/speaker_ziad-nehme.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.327.327.207,0,534,327.file/speaker_ziad-nehme.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.327.327.207,0,534,327.file/speaker_ziad-nehme.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.327.327.207,0,534,327.file/speaker_ziad-nehme.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.327.327.207,0,534,327.file/speaker_ziad-nehme.jpg"} "Ziad Nehme")
Speaker
Ziad Nehme, Practice Development Consulting Manager, Middle East & Africa
Carl Zeiss Meditec AG
SUMMARY
8 jobs your website is not doing
In this panel, the significance of digital marketing for expanding a refractive surgery practice takes center stage, with a focus on prioritizing patient acquisition and enhancing patient experience through technology. The speakers discuss the benefits and challenges of implementing online booking systems and explore the potential of AI and automation in healthcare. Emphasizing the importance of staying current with marketing strategies, they stress the need to respond to leads within the first minute to build trust and loyalty.
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing_preview.jpg/_jcr_content/renditions/original.image_file.100.56.file/8_jobs_your_website_is_not_doing_preview.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing_preview.jpg/_jcr_content/renditions/original.image_file.360.203.file/8_jobs_your_website_is_not_doing_preview.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing_preview.jpg/_jcr_content/renditions/original.image_file.768.432.file/8_jobs_your_website_is_not_doing_preview.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing_preview.jpg/_jcr_content/renditions/original.image_file.1024.576.file/8_jobs_your_website_is_not_doing_preview.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing_preview.jpg/_jcr_content/renditions/original.image_file.1280.720.file/8_jobs_your_website_is_not_doing_preview.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing_preview.jpg/_jcr_content/renditions/original.image_file.1440.810.file/8_jobs_your_website_is_not_doing_preview.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing_preview.jpg/_jcr_content/renditions/original./8_jobs_your_website_is_not_doing_preview.jpg"})
![Growing your practice with digital marketing in 2022 and beyond]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg/_jcr_content/renditions/original.image_file.100.56.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg/_jcr_content/renditions/original.image_file.360.203.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg/_jcr_content/renditions/original.image_file.768.432.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg/_jcr_content/renditions/original.image_file.1024.576.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg/_jcr_content/renditions/original.image_file.1280.720.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg/_jcr_content/renditions/original.image_file.1440.810.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg/_jcr_content/renditions/original.image_file.1920.1080.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond.jpg"} "Growing your practice with digital marketing in 2022 and beyond")
![Converting digital leads video]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/converting_digital_leads.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/converting_digital_leads.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/converting_digital_leads.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/converting_digital_leads.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/converting_digital_leads.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/converting_digital_leads.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/converting_digital_leads.jpg"} "Converting Digital Leads")