Practice Development Consulting
The first consultation moved online
7 October 2026
· 9 min watch
![A professional man Dr. Mfazo Hove in a dark suit and tie smiles confidently against a plain white background, embodying professionalism.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.100.100.28,78,339,389.file/03_photo_dr_m_hove.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg"})
SPEAKER
Dr. Mfazo Hove
Lead Consultant Ophthalmic Surgeon and Founder, Blue Fin Vision & Clinical Supervisor, Spa Medica (London, UK)
SUMMARY
The first consultation moved online
Dr. Hove is a high-volume cataract surgeon who has undergone bilateral cataract surgery in his own eyes. In this video, you will:
- Discover how a strong online presence can help patients choose your practice before their first consultation.
- Learn how patient education, reviews, and transparent clinical information online can build trust and confidence.
- Explore Blue Fin Vision's real-world insights on using digital content to support practice growth.
![An engaged speaker, Dr. Bukie Hove, presents a session titled 'Compete on value, not price' during the ZEISS EMEA User Meeting.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_b_hove.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_b_hove.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_b_hove.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_b_hove.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg"})
![A speaker, Dr. Jascha Wendelstein, is captured in a conference setting, holding a microphone, addressing the audience during the ZEISS EMEA User Meeting with the quote "I asked AI for help: I want to be seen" prominently displayed.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_wendelstein.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_wendelstein.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_wendelstein.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_wendelstein.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg"})