Consultoría para el desarrollo de clínicas
Atraer a nuevos pacientes con SEO, SEM y redes sociales en 2022
4 abril 2025
· 89 MIN VER
![Fotografía de Marisley Almeida]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.100.100.53,53,1895,1895.file/marisley-almeida.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.360.360.53,53,1895,1895.file/marisley-almeida.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.768.768.53,53,1895,1895.file/marisley-almeida.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1024.1024.53,53,1895,1895.file/marisley-almeida.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1280.1280.53,53,1895,1895.file/marisley-almeida.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1440.1440.53,53,1895,1895.file/marisley-almeida.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1842.1842.53,53,1895,1895.file/marisley-almeida.jpg"} "Fotografía de Marisley Almeida")
PONENTE
Marisley Almeida
Head of Practice Development Consulting
Carl Zeiss Meditec AG
Carl Zeiss Meditec AG
![Fotografía de Ziad Nehme]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.100.100.203,5,537,339.file/speaker_ziad-nehme.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg"} "Fotografía de Ziad Nehme")
Ponente
Ziad Nehme
Practice Development Consulting Manager, Oriente Medio y África
Carl Zeiss Meditec AG
Carl Zeiss Meditec AG
![Fotografía de Michael Dobkowski]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.100.100.file/michael_dobkowski.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.360.360.file/michael_dobkowski.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg"} "Fotografía de Michael Dobkowski")
Ponente
Michael Dobkowski
CEO
Glacial Multimedia Inc.
Glacial Multimedia Inc.
![Fotografía de Michal Legowicz]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.100.100.54,23,320,289.file/speaker_michal-legowicz.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg"} "Fotografía de Michal Legowicz")
Ponente
Michal Legowicz
Practice Development Consulting Manager, Europa
Carl Zeiss Meditec AG
Carl Zeiss Meditec AG
![Fotografía de Onur Birsen]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.100.100.16,3,233,220.file/onur_birsen.png","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png"} "Fotografía de Onur Birsen")
Ponente
Onur Birsen
CTO and Co-Founder
Glacial Multimedia Inc.
Glacial Multimedia Inc.
RESUMEN
Atraer a nuevos pacientes con SEO, SEM y redes sociales en 2022
El debate se centró en el papel que juega la SEO, el SEM y las redes sociales en atraer a nuevos pacientes a las consultas médicas. Los ponentes enfatizaron la importancia del desarrollo del sitio web, la SEO y una estrategia de marketing digital integral. Destacaron la necesidad de llevar a cabo el seguimiento de leads, la nutrición de leads y gestionar las relaciones, así como de optimizar anuncios de búsqueda de pago y aprovechar el gran número de canales de marketing. También se conversó sobre la interconexión entre las tres C de la SEO (código, contenido y conectividad) junto con el valor de los sitios web personales, que mejoran la velocidad de carga del sitio web y garantizan la exactitud en perfiles empresariales de Google.
![Atraer a nuevos pacientes con SEO, SEM y redes sociales en 2022]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg"} "Atraer a nuevos pacientes con SEO, SEM y redes sociales en 2022")
![8 tareas que su web no está haciendo]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.100.56.file/8_jobs_your_website_is_not_doing.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.360.203.file/8_jobs_your_website_is_not_doing.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.768.432.file/8_jobs_your_website_is_not_doing.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1024.576.file/8_jobs_your_website_is_not_doing.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1280.720.file/8_jobs_your_website_is_not_doing.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1440.810.file/8_jobs_your_website_is_not_doing.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original./8_jobs_your_website_is_not_doing.jpg"} "8 tareas que su web no está haciendo")
![Vídeo Convierta leads digitales]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/converting_digital_leads.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/converting_digital_leads.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/converting_digital_leads.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/converting_digital_leads.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/converting_digital_leads.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/converting_digital_leads.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/converting_digital_leads.jpg"} "Convierta leads digitales")
![Consiga más pacientes]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.100.56.file/get_more_patients.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.360.203.file/get_more_patients.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.768.432.file/get_more_patients.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1024.576.file/get_more_patients.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1280.720.file/get_more_patients.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1440.810.file/get_more_patients.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original./get_more_patients.jpg"} "Consiga más pacientes")