ZEISS Practice Development Consulting
Gewinnung neuer Patienten mit SEO, SEM und sozialen Medien im Jahr 2022
4. April 2025
· 89 Min. Videodauer
![Bild von Marisley Almeida]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.100.100.53,53,1895,1895.file/marisley-almeida.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.360.360.53,53,1895,1895.file/marisley-almeida.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.768.768.53,53,1895,1895.file/marisley-almeida.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1024.1024.53,53,1895,1895.file/marisley-almeida.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1280.1280.53,53,1895,1895.file/marisley-almeida.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1440.1440.53,53,1895,1895.file/marisley-almeida.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1842.1842.53,53,1895,1895.file/marisley-almeida.jpg"} "Bild von Marisley Almeida")
REFERENT
Marisley Almeida
Head of Practice Development Consulting
Carl Zeiss Meditec AG
Carl Zeiss Meditec AG
![Bild von Ziad Nehme]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.100.100.203,5,537,339.file/speaker_ziad-nehme.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.334.334.203,5,537,339.file/speaker_ziad-nehme.jpg"} "Bild von Ziad Nehme")
Referent
Ziad Nehme
Practice Development Consulting Manager, Naher Osten und Afrika
Carl Zeiss Meditec AG
Carl Zeiss Meditec AG
![Bild von Michael Dobkowski]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.100.100.file/michael_dobkowski.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.360.360.file/michael_dobkowski.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/michael_dobkowski.jpg/_jcr_content/renditions/original./michael_dobkowski.jpg"} "Bild von Michael Dobkowski")
Referent
Michael Dobkowski
CEO
Glacial Multimedia Inc.
Glacial Multimedia Inc.
![Bild von Michal Legowicz]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.100.100.54,23,320,289.file/speaker_michal-legowicz.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.266.266.54,23,320,289.file/speaker_michal-legowicz.jpg"} "Bild von Michal Legowicz")
Referent
Michal Legowicz
Practice Development Consulting Manager, Europa
Carl Zeiss Meditec AG
Carl Zeiss Meditec AG
![Bild von Onur Birsen]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.100.100.16,3,233,220.file/onur_birsen.png","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/onur_birsen.png/_jcr_content/renditions/original.image_file.217.217.16,3,233,220.file/onur_birsen.png"} "Bild von Onur Birsen")
Referent
Onur Birsen
CTO und Co-Founder
Glacial Multimedia Inc.
Glacial Multimedia Inc.
ZUSAMMENFASSUNG
Gewinnung neuer Patienten mit SEO, SEM und sozialen Medien im Jahr 2022
Die Diskussion konzentriert sich auf die Rolle von SEO, SEM und sozialen Medien bei der Gewinnung neuer Patienten für medizinische Praxen/Kliniken. Die Referenten betonen den Stellenwert der Website-Entwicklung, der SEO und einer umfassenden digitalen Marketingstrategie. Weiterhin unterstreichen sie den Stellenwert von Lead-Tracking, Lead-Pflege und Relationship-Management sowie von einer Optimierung bezahlter Suchanzeigen und der Nutzung mehrerer Marketingkanäle. Auch die Vernetzung der „drei C“ der SEO (Code, Content und Connectivity) werden neben dem Nutzen von persönlichen Websites, von höheren Website-Ladegeschwindigkeiten und von genauen Angaben in Google-Unternehmensprofilen angesprochen.
![Gewinnung neuer Patienten mit SEO, SEM und sozialen Medien im Jahr 2022]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/acquiring-new-patients-with-seo-sem-and-social-media-in-2022/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/thumbnail-acquiring_new_patients_with_seo_sem_and_social_media_in_2022.jpg"} "Gewinnung neuer Patienten mit SEO, SEM und sozialen Medien im Jahr 2022")
![Acht Anforderungen, die Ihre Website nicht erfüllt]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.100.56.file/8_jobs_your_website_is_not_doing.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.360.203.file/8_jobs_your_website_is_not_doing.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.768.432.file/8_jobs_your_website_is_not_doing.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1024.576.file/8_jobs_your_website_is_not_doing.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1280.720.file/8_jobs_your_website_is_not_doing.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1440.810.file/8_jobs_your_website_is_not_doing.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original./8_jobs_your_website_is_not_doing.jpg"} "Acht Anforderungen, die Ihre Website nicht erfüllt")
![Video: Digitale Leads konvertieren]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/converting_digital_leads.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/converting_digital_leads.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/converting_digital_leads.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/converting_digital_leads.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/converting_digital_leads.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/converting_digital_leads.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/converting_digital_leads.jpg"} "Digitale Leads konvertieren")
![Mehr Patienten gewinnen]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.100.56.file/get_more_patients.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.360.203.file/get_more_patients.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.768.432.file/get_more_patients.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1024.576.file/get_more_patients.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1280.720.file/get_more_patients.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1440.810.file/get_more_patients.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original./get_more_patients.jpg"} "Mehr Patienten gewinnen")