Relax, refresh, focus or boost with coloured lenses for your feelings
BioChrom® is a sunglasses lens concept developed by ZEISS that introduces a new dimension to eyewear. Colour becomes a performance technology that goes beyond vision and can improve the way you feel.
BioChrom® is the result of vision science and neuroscience studies to demonstrate the effects of colour and coloured lenses on vision and neurophysiological response.
BioChrom® tinted sunglasses lenses
When colours go beyond your vision
Colour allows us to recognise objects and it facilitates our visual memory. Scientific evidence suggests that colour also has a deeper effect that goes beyond vision, as it is connected to how we feel. In the eyewear market, tinted sunglasses lenses are normally used to filter the harmful effects of sun light, enhance contrast and offer better vision.
Protection and wellness: benefits of coloured sun lenses
Besides protection and performance, research done by ZEISS suggests that people want to feel good with sunglasses as well, whether they want to relax, get energized or improve their look.
With BioChrom®, a new dimension of eyewear is possible: a new technology made of coloured sun lenses that offers protection but can also positively impact your mood, performance and wellbeing.
ZEISS has created BioChrom®, a generation of tinted sunglasses lenses that goes beyond vision, where colour doesn’t only affect how we see, but also how we feel. BioChrom® is a different way of thinking about eyewear in sunglasses industry: it is a fresh concept that explores the full power of the colour spectrum and research in vision and neuroscience.
Study and creation of BioChrom®
BioChrom® is the result of thorough studies in vision science and neuroscience to demonstrate the effects of colours and tinted lenses on vision and neurophysiological response.
The study was done in collaboration with two institutes:
- ZEISS Vision Science Lab, a research workgroup located in the Institute for Ophthalmic Research of the University of Tübingen, Germany.
- Behavior and BrainLab, the neuromarketing and consumer behaviour research center of IULM University, Milan, Italy.
BioChrom®: a new concept of coloured lenses
The benefits of BioChrom® Refresh
Blue coloured lenses
- Energizes your mind and body
- Revitalizes and recovers your mind and your body after an intense activity
- Creates a sense of freshness
The benefits of BioChrom® Relax
Green coloured lenses
- Relaxes your mind and body when you have to face a stressful situation
- Reduces head stress
- Enhances creativity
The benefits of BioChrom® Focus
Yellow coloured lenses
- Strengthens attention and focus
- Improves response time
- Increases speed of reading
The benefits of BioChrom® Boost
Red coloured lenses
- Pumps up your mind and your body for a challenging situation
- Enhances your strengths and improves your performance
- Delivers a sense of excitement and increases emotional response