ZEISS Vision Care

1. April 1912
ZEISS launches Punktal, the market’s first precision eyeglass lens, as well as the first-ever slit lamp.

ZEISS Development Head Moritz von Rohr and Swedish ophthalmologist Allvar Gullstrand received the Nobel Prize (Medicine) for their work on the eye’s physiology.

1959
First anti-reflective coating, with a patent awarded to Carl Zeiss in 1935.

From 1960
Introduction of plastic lenses, also by Scientific Optical Laboratories of Australia (SOLA), which was merged with the Carl Zeiss Vision Care to form Carl Zeiss Vision in 2005.

2007
Through wavefront measurement, i.Scription^® allows the wearer's individual eye profile to be factored into the lens calculation. This technology considerably improves the correction of visual defects, particularly for night vision.

2009
ZEISS Experience is presented as a modular retail concept with three key elements: ZEISS analysis, marketing and consulting tools as well as a special shop design.

2010
Restructuring of the company financing: Carl Zeiss AG takes over 100 percent of the voting rights in Carl Zeiss Vision, which is integrated as ZEISS Vision Care into the Carl Zeiss Group.

MyoVision™ from ZEISS is an eyeglass lens specially developed for Asian children. Thanks to Peripheral Vision Management Technology™, this lens significantly reduces the progression of myopia and, consequently, the risk of severely limited vision later on. About half of all children between the ages of 11 and 13 living in cities and urban areas of Asia suffer from myopia – and the trend is accelerating.

2011
First ZEISS Experience Vision Center opens in Berlin with the aim of offering a brand-new shopping experience in the 21st century. All the relevant aspects of the customer experience are taken into account: shop fitting, marketing material, sales area, instruments for vision analysis, refraction and centration, as well as cutting-edge ZEISS lens solutions – all in an innovative design.

2012
With PhotoFusion®, ZEISS introduces the fastest self-tinting lenses on the market.

With technology for determining the maximum intermediate distance (M.I.D.) developed by the company, a ZEISS lens can be adapted with millimeter accuracy to the visual distance required by each individual user.

DuraVision Platinum is ZEISS’s hardest coating yet.

2013
ZEISS Vision Care operates around the globe with a new brand image focused sharply on the power of the ZEISS brand; the emphasis is on the special and fascinating moments that customers experience with ZEISS products.

2014
Global launch of the new ZEISS Digital Lens category. These lenses relieve the eyes of those who use mobile digital devices, particularly among 30–45-year-olds.

2015
ZEISS progressive lenses are refreshed in four categories – perfectly adapted to the eyes and the digital world, to frames and switches to new frames, to a wearer’s facial anatomy and adjustment to their personal lifestyle.

2017
Global launch of the ZEISS EnergizeMe lenses for contact lens wearers.

“My Vision Profile” by ZEISS – the app for consumers offers an initial test for visual requirements and is a great way to get to know the ZEISS Vision Analysis at the optician’s – its design was honored with the reddot Award.

ZEISS VISUFIT 1000 is a new platform for determination of 3D centration data in just a few clicks. Its 9 cameras and 45 points mean a 180-degree facial avatar can be generated for the wearer.

2019/2020

Introduction of ZEISS SmartLife - a complete premium portfolio of eyeglass lenses for all consumers no matter their age. The ZEISS SmartLife lens design factors in our modern connected and on-the-move lifestyle, dynamic visual behavior, individual visual needs, and age.

2021

With ZEISS BlueGuard, a new generation of blue light blocking lenses is introduced to the market addressing the current technology and media use. The blue light blocking properties are incorporated into the lens material itself. As a result, ZEISS BlueGuard Lenses provide excellent lens clarity as well as the blocking of up to 40 percent of the potentially harmful and irritating blue light.