Digitalisation has changed many things.
We have made a list of the current trends and subjected them to closer scrutiny.
Apps, platforms and features that have emerged as a result of digitalization are now part and parcel of our everyday lifes. The following list shows the current major trends.
Specialised apps are replacing Facebook
Facebook has been the leading international social network for several years now. However, this medium is now losing ground to specialised apps. Instagram, for example, has already left Facebook far behind when it comes to photography.
Since Facebook opened its messenger for chatbots, these have become almost indispensable in brand communication. These bots will increasingly perform customer services and standardised processes in the future.
Media libraries & streaming services
Linear TV channels are no longer state of the art. Our modern lifestyle requires flexibility and therefore personalised viewing times. Netflix, etc. and the media libraries of TV channels offer individualised viewing at any time of day.
Voice control Siri, Alexa & Co.
After Siri received a very modest reception by the public, Amazon Echo is now making inroads into our living rooms. "Alexa," ¬the name of the artificial intelligence integrated into Amazon Echo, generates shopping lists, sets the alarm clock and plays your favourite music – all via voice command.
Each day every human body generates countless volumes of data that can be easily evaluated by leading-edge technology. Wearables and smartphones allow the constant monitoring of various bodily functions. This enables us to keep a constant eye on our health.
People's awareness of Virtual Reality is steadily increasing, primarily due to the poplularity of virtual reality glasses. Special input devices even enable interaction with the virtual world. This is definitely one of the biggest trends that we will see in the near future.
Unlike virtual reality, Augmented Reality is what we could describe as "mixed" reality. This means that objects and plans can be simulated and visualised. One of the most prominent example of this is Pokémon GO.
My Vision Profile
Determine your personal visual habits now and find your individualised lens solution.
My Vision Profile by ZEISS simply shows you with what challenges your eyes are confronted in modern life. In the end you will receive a recommendation - free of charge and without obligation - of what ZEISS lens solution is the right one for you.
Learn more about the digital lifestyle and its challenges
Personalised advice: find a ZEISS optician near you
Glasses serve a simple purpose: to help the wearer enjoy the best-possible vision. Yet in practice this is a major technological feat requiring both great expertise and an optician who takes sufficient time for their patients. Only comprehensive knowhow and a thorough consultation ensure an individualised solution that will satisfy you for many years to come. Find an optician near you ...