Oberkochen/Germany | 14 February 2018 | ZEISS Consumer Products
With this compact wide-angle lens, ZEISS is adding a new focal length of modest proportions to its ZEISS Loxia lens family.
With the ZEISS Loxia 2.4/25 compact wide-angle lens, ZEISS is adding a new focal length to its lens family that will benefit both landscape and architectural photographers: "High resolution across the entire image as well as low distortion ensure the perfect result," says Product Manager Christophe Casenave. "The compact lens delivers great images thanks to the new optical design." The ZEISS Loxia 2.4/25 also features high-quality mechanical parts, and the durable metal housing makes this a reliable lens for photographers on the road.
Small, robust and versatile: the lenses in the ZEISS Loxia family for mirrorless cameras in the Sony Alpha series are particularly well-suited for street and travel photographers who love being inconspicuous as they capture special moments in cities and in nature without carrying around a lot of equipment. The compact design of the ZEISS Loxia lenses has been specially developed for the mirrorless full-frame Sony E-mount cameras. Used in tandem, the lens and camera enable filmmakers and photographers to achieve a high-quality result, while the equipment's modest dimensions ensure users always have whatever they need with them. "This is a significant advantage for anyone who wants to blend into the background and is also on the road a lot," says Product Manager Casenave. The all-round talent from the ZEISS Loxia family is also great for filming.
Traditional photography and cutting-edge technology all in one: with the ZEISS Loxia 2.4/25, photographers can let their artistic creativity run free. "A steady hand and the manual focusing means users achieve impressive results," says Casenave. The electronic interface for the ZEISS Loxia 2.4/25 transfers both lens data and focus movements to the Sony camera and then activates the focus peaking or the zoom function. Demanding photographers can achieve a wide range of creative possibilities thanks to precise, manual focusing, including a retro look and feel.
Precise and sophisticated – the ZEISS Loxia lens family featuring five focal lengths between 21 and 85 millimeters gives users a large number of creative possibilities when taking photographs or filming because of its technical refinement, linking traditional photography with modern technology.
The ZEISS Loxia family comprises five lenses with focal lengths between 21 and 85 millimeters. The lenses with manual focusing are all compact, durable and do not draw too much attention. With these lightweight companions, photographers and filmmakers have the necessary equipment and flexibility they need while on the road. The ZEISS Loxia lenses along with all the accessories have the same diameter and enable users to quickly and easily switch between different focal lengths during a shoot. The lenses offer the optimum foundation for capturing photographs and filming, both individually and as a set. These strong all-round talents excel at a wide range of uses.
The ZEISS Loxia 2.4/25 will be available at the ZEISS Webshop and at dealers from March 2018. The price of the new ZEISS Loxia 2.4/25 is €1,299 (incl. German VAT) or $1,299 US (excl. local taxes). The lens hood is included. Filmmakers can look forward to a special offer on a set comprising all five ZEISS Loxia focal lengths ranging from 21 to 85 millimeters.
For more information, please visit www.zeiss.com/photo/loxia2425
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. The ZEISS Group develops, produces and distributes measuring technology, microscopes, medical technology, eyeglass lenses, camera and cinema lenses, binoculars and semiconductor manufacturing equipment. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Research & Quality Technology, Medical Technology, Vision Care/Consumer Products and Semiconductor Manufacturing Technology. The ZEISS Group is represented in more than 40 countries and has over 50 sales and service locations, more than 30 manufacturing sites and about 25 research and development centers around the globe.
In fiscal year 2016/17 the company generated revenue approximating €5.3 billion with around 27,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
Further information at www.zeiss.com
The Consumer Products business group combines the company's business with camera and cine lenses, binoculars, spotting scopes, hunting optics and virtual reality headsets. The business group is represented at sites in Oberkochen and Wetzlar. The business group is allocated to the Vision Care/ Consumer Products segment. In fiscal year 2016/17 the segment generated revenue of €1.1 billion with around 9,770 employees.