ZEISS Opens Cinema Lens Demo Center in Los Angeles
A State-of-the-Art Facility in Sherman Oaks Built with Creatives in Mind
OBERKOCHEN/Germany, LOS ANGELES/USA | 15 May 2019 | ZEISS Consumer Products
For over 100 years, ZEISS has provided cinematography lenses to filmmakers at all levels. From their headquarters in Germany, each cine lens is designed and manufactured at the highest quality and exhibits the versatile look with neutral color rendition ZEISS is known for. That aesthetic was applied to the brand's expansion into the greater Los Angeles area. The Cinema Lens Demo Center in Sherman Oaks, which opened earlier this spring, personifies the junction between history, technology, and artistry.
Upon arrival, visitors are immersed into what can be likened to a museum, with one-of-a-kind vintage ZEISS lenses, microscopes, and binoculars on display as a nod to the rich company history. A few steps further and you've entered a sleek, bright white haven tailor-made for filmmakers. The space boasts a 9-seat 4K HDR theater, full editorial suite with DaVinci Resolve and Nuke software, and lens projection bay equipped with GECKO-PRO technology. The prep floor is replete with third-party cameras ready to be outfitted with ZEISS optics.
Private demonstrations are appointment-based, primarily targeting cinematographers eager to learn about large format capabilities, or other unique optical opportunities ZEISS can support. Although the showroom is intended for these consultations, the facility will be utilized for educational workshops and events regularly.
“ZEISS is committed to serving the artistic community,” explains Snehal Patel, ZEISS Cine Sales Manager at a press preview. “Our goal is to create a home for cinematographers in Los Angeles, where they can experience all of our offerings.”
For more information, please contact:
ZEISS Cinema Lens Demo Center
15260 Ventura Boulevard, Suite 820
Sherman Oaks, CA 91403, USA
cinesho wroomla @zeiss .com
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling more than 5.8 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (status: 30 September 2018).
For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future far beyond the optics and optoelectronics industries. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership.
With approximately 30,000 employees, ZEISS is active globally in almost 50 countries with around 60 of its own sales and service companies, more than 30 production sites and around 25 development sites. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.
Further information at www.zeiss.com
ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is represented at sites in Oberkochen and Wetzlar. ZEISS Consumer Products is allocated to the Consumer Markets segment.