Düsseldorf / Oberkochen, Germany | 18 May 2021 | ZEISS Consumer Products
vivo has officially unveiled its X60 Pro 5G flagship smartphone in Europe. The new member of the vivo X Series features a vivo ZEISS co-engineered imaging system, which enables consumers to take outstanding pictures and videos. The jointly developed camera system brings exceptional image sharpness and clarity to vivo smartphones and meets the imaging quality standards of ZEISS. The X60 Pro is the first smartphone launched as part of the strategic partnership between vivo and ZEISS, announced in December 2020.
“We are excited and proud to launch our latest model for European customers – the vivo X60 Pro 5G. This is the first vivo smartphone co-engineered with ZEISS available in Europe, and an outstanding new device that clearly demonstrates how the results from our collaboration with this pioneer in optoelectronics comes to life. The partnership with ZEISS shows our commitment of always putting the camera first, and how we empower creativity for the perfect shot,” highlighted Denny Deng, Vice President, President of European Business at vivo.
The key to the new smartphone’s top-notch photography capabilities lies in the vivo ZEISS co-engineered imaging system. The X60 Pro has three rear cameras: A 48-Megapixel main sensor, paired with a 13MP super wide angle, and 13MP portrait lens, and its selfie-capturing capabilities are rounded with a 32MP front camera. In addition to the technical improvements such as a refinement of the gimbal, introduced in last year’s vivo X51 5G, the software has been optimised as well. As part of the vivo ZEISS co-engineered imaging system, the smartphone enables capture of sharp portraits with a swirly bokeh effect, thanks to the recreated iconic ZEISS Biotar Portrait Style, admired by photography enthusiasts and professionals alike.
“After the successful launch of the X60 Pro with vivo ZEISS co-engineered imaging system in Asian markets we are very pleased that now also consumers in Europe can enjoy leading-edge mobile imaging with vivo’s flagship smartphone,” added Jörg Schmitz, Head of ZEISS Consumer Products. “ZEISS has been pioneering imaging for more than 130 years. Building upon this unique expertise and bundling forces in the joint imaging lab with vivo as strategic partner will enable innovations for next level mobile imaging experience.”
The smartphone features the all-new Gimbal Stabilisation System 2.0. It builds on last year’s optical image stabilisation solution and improves the four-axis stabilisation for capturing still images, adding a five-axis video stabilisation system, enabling consumers to take clear shots of objects in motion, with greater accuracy. In combination with a large aperture f/1.48 lens, as well as an innovative AI noise reduction algorithm, the Extreme Night Vision 2.0 feature helps users capture details in low-light situations with a single tap, recording detailed night-time images. Additionally, the Super Night Portrait feature for backlit photos brightens the subject while not overexposing the background, while the Panorama Night Mode significantly improves brightness and purity of panoramic splices in low-light scenes.
The new top-of-the range phone from vivo also features the new Pixel Shift Ultra HD Imaging Technology, which enhances accuracy, especially in colours, details and zoom sharpness. With Pixel Shift Ultra HD Imaging, vivo applies technology previously seen in professional SLR cameras to smartphone photography, helping users get their perfect shot by capturing more accurate RGB information, increased details and reducing moiré and false colours’ capture.
In addition to professional grade photography capabilities, X60 Pro supports 5G connectivity for fast data transfers and low latency. The phone runs on the Qualcomm® Snapdragon™ 870 platform and features a 6.56-inch edge-to-edge flexible Ultra O AMOLED display with 120Hz refresh rate* and 240Hz response rate, contributing to a fast and smooth user experience. Additionally, its display houses a 3.96mm front camera punch hole cantered at the top and is certified as an SGS Eye Care Display with HDR10+ capabilities providing high clarity and rich and immersive visuals while lowering strain on the eyes after long periods of use.
The device has carried over the design language and elegance of the X51 5G with a sleek silhouette rounded off with a “choker” top bezel. The rear cameras are encased within a new, dual-tone step layout, a recognisable layered design that refrains from an otherwise bulky look.
The vivo X60 Pro qualities benefit from ZEISS Consumer Products, as well as the specialty glass maker SCHOTT from Germany. SCHOTT, the inventor of specialty glass, is bringing its most innovative cover glass Xensation® Up. in vivo high-end smartphones. SCHOTT has successfully developed this high-performance cover glass that increases the likelihood of a phone surviving drops. The Xensation® Up. cover glass is produced in SCHOTT’s high-tech facilities in Jena, Germany, before being processed in Asia. The lithium alumino-silicate (LAS) glass has been recognized as one of the most durable and reliable glass cover types currently available worldwide. In drop tests, Xensation® Up. can survive drops from up to six times the height of conventional alumino-silicate glass.
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 6.3 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2020).
For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.
With over 32,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.
Further information at www.zeiss.com
ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is based in Oberkochen and represented across the globe.
vivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services. vivo is committed to connecting users around the globe, through design of exciting and innovative smartphones and companion devices, as well as services which integrate technology and design thinking in unique and creative ways. Following the company core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, long-lasting, world-class enterprise.
With headquarters in China, supported by a network of 10 R&D centres in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo, and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography, and other up-and-coming technologies. vivo has also set-up five production hubs (including a brand authorised manufacturing centre), across China, South- and Southeast Asia, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 40 countries and regions and is loved by more than 400 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to build technology for good.
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