ZEISS acquires trail cam specialist SECACAM

ZEISS announced today the acquisition of VenTrade GmbH with its brand SECACAM. Thus, ZEISS is strategically expanding its portfolio.

Oberkochen/Cologne, Germany | 27 June 2023 | ZEISS Consumer Products

ZEISS has acquired the German trail camera specialist VenTrade GmbH with its brand SECACAM. With this acquisition, ZEISS is expanding its portfolio in the field of nature observation. "Trail cameras offer great observation opportunities and open up exciting insights into the habitats and hiding areas of birds and other wild animals. Whether for regular monitoring of populations or for observation of feeding and nesting grounds – the areas of application are many and varied", explained Sebastian Doentgen, Head of Marketing, Category Management, Sales & Services at ZEISS Consumer Products. "With SECACAM, we have now gained a partner with years of experience in the trail camera market and valuable know-how in connectivity and digital services. Combined with our many years of expertise in imaging, camera technology, powerful optics, and software innovations, we are convinced this acquisition will enable us to develop high-quality trail cameras with innovative features," Doentgen said. The digital and broadcast-capable trail cameras thus represent an ideal complement to the ZEISS nature observation portfolio of spotting scopes, binoculars, and thermal imaging devices. VenTrade will retain its headquarters in Cologne, Germany. "We are delighted about this promising merger," said Kalinka Mense, Managing Director of VenTrade GmbH. "Together with ZEISS, we can profitably pool our resources and continue our expansion in both the European and global markets." Financial terms of the acquisition are not being disclosed.

SECACAM - a ZEISS company

Further Information

Of course, all SECACAM products and services will continue to be offered. At www.zeiss.com/cop/faq customers can find helpful answers to any question about their products and services.

About VenTrade GmbH with its SECACAM Brand

VenTrade GmbH is a trading company operating throughout Europe and specializing in online distribution. With the SECACAM brand, the company develops and sells technologically innovative products at competitive prices that are used for monitoring wildlife and property. In addition, digital services related to the products are offered. SECACAM products are particularly popular in the sectors of hunting and nature conservation.

Founded in 2015, the company from Cologne has established itself on various online marketplaces as well as its own e-commerce channels. The company is characterized by a strong commitment to quality and customer satisfaction, many years of experience in the field of mobile-based services as well as efficient and innovative organizational structures. These qualities position VenTrade optimally to meet the constantly growing demands of modern commerce.

Press Contact

Tatjana Schuerholz
ZEISS Consumer Products
Phone: +49 7364 20-16797
tatjana .schuerholz @zeiss .com

Kalinka Mense
VenTrade GmbH
in fo @ventrade .de

 

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 8.8 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2022).

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 13 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

With over 40,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 31 March 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Further information at www.zeiss.com

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is based in Oberkochen and represented across the globe.

Press Contact

Tatjana Schuerholz
ZEISS Consumer Products
Phone: +49 7364 20-16797
tatjana .schuerholz @zeiss .com

Kalinka Mense
VenTrade GmbH
Phone: +49 221 59 68 88 48
kalinka .mense @ventrade .de

 

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