vivo and ZEISS deepen global imaging collaboration

Oberkochen, Germany | 18 March 2024 | ZEISS Consumer Products

For one week in March 2024, vivo senior executives visited the ZEISS headquarters in Oberkochen, Germany. Dr. Karl Lamprecht, President and CEO of the ZEISS Group, welcomed Hu Baishan, Executive Vice President & COO at vivo, President of vivo Central Research Institute, and senior vivo executives, Yu Meng, Vice President, Vice President of Imaging at vivo, and Jia Jingdong, Vice President of Branding at vivo, and emphasised the importance and commitment of the partnership and joint co-engineering efforts.

The global strategic imaging partnership between vivo and ZEISS has entered its fourth year and has been a highly trusted partnership from the very beginning. Together the two companies have reached several milestones in mobile imaging, always focusing on the promise given at the announcement of the partnership in 2020: to bring more professional features to smartphones, to fulfill highest quality standards, and to strive for innovation with value-add for users.

Hu Baishan, Executive Vice President & COO at vivo (left) and Dr. Karl Lamprecht, President and CEO of the ZEISS Group (right)
Hu Baishan, Executive Vice President & COO at vivo (left) and Dr. Karl Lamprecht, President and CEO of the ZEISS Group (right), emphasised the commitment to the global imaging partnership.

Starting with the X60 series, proven ZEISS technologies were adapted for vivo’s flagships from generation-to-generation. Signature technologies, that are closely tied to the ZEISS photography and imaging expertise, are implemented to vivo flagship and top-level smartphones. Both parties share common corporate culture values, a long-term orientation and a commitment to quality and technology.

The visit has further deepened the cooperation and set the ground for the future collaboration. The agenda reflected the core topics of the joint ambition for innovation. The intensive management and R&D meetings and discussions were accompanied and rounded out by presentations from Corporate R&D, further ZEISS segments and projects and exchange with several ZEISS business units, showcasing the diverse fields of ZEISS groups products, solutions and competencies. Both companies jointly explored the possibility of technology collaboration in various professional fields. vivo proposed key projects and co-working methods, while ZEISS will contribute its imaging expertise.

Meanwhile, the newly introduced V 30 Pro and upcoming X-series products that will be launched in the first half of 2024 are further pinnacles of the collaboration in the field of mobile imaging. In the future, vivo and ZEISS will continue to bring more meaningful innovations to users worldwide.

Visit of senior executives of vivo at ZEISS headquarters in Oberkochen
The visit of Hu Baishan, Executive Vice President & COO at vivo and senior executives of vivo at ZEISS headquarter in Oberkochen, has further deepened the cooperation and set the ground for the future collaboration.
Press Contact

Joachim Kuss
ZEISS Consumer Markets
Phone: +49 151 42112288
joachim .kuss @zeiss .com


ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023).

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

With around 43,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 30 September 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Further information at

ZEISS Consumer Products

ZEISS Consumer Products combines the company's business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is based in Oberkochen and represented across the globe.

Press Contact

Joachim Kuss
ZEISS Consumer Markets
Phone: +49 151 42112288
joachim .kuss @zeiss .com

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