Sharing a joint vision
ZEISS with is 130 years of unique expertise in photography, cinematography and mobile imaging and vivo, technologically leading and fast-growing smartphone manufacturer, bundle their forces to go jointly to next level of mobile imaging. Both partners share the ambition to anticipate and meet most demanding consumer requirements, the will not to compromise when it comes to quality and precision as well as the will to challenge the limits of mobile imaging through joint research and development at the vivo ZEISS Imaging Lab.
vivo is excited to give X60 users the best mobile photography experience by leveraging the capabilities of ZEISS, a legend in the world of optics for 175 years. Smartphones have become an extension of the consumer’s lifestyle to record and capture the joy-inspired moments of their lives, causing mobile photography to become a critical part of user experience. We have collaborated with ZEISS to bring unparalleled sharpness, clarity and image quality to vivo smartphones."Spark Ni, Senior Vice President and CMO of vivo
The partnership between vivo and ZEISS is all about mobile imaging. The breadth of ZEISS’ decades-long expertise with optical technologies and imaging will enabling vivo to enhance the imaging performance of its flagship smartphones."Jörg Schmitz, Head of ZEISS Consumer Products