Practice Development Consulting
Growing your practice with digital marketing in 2022 and beyond
23 August 2024
· 81 Min. Videodauer
![Bild von Matthew Arndt]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_matthew_arndt.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg"} "Matthew Arndt")
Referent
Matthew Arndt, Mitbegründer
TRBO Advanced
![Bild von Marisley Almeida]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_marisley-almeida.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original.image_file.360.360.file/speaker_marisley-almeida.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg"} "Marisley Almeida")
Referentin
Marisley Almeida, Head of Practice Development Consulting
Carl Zeiss Meditec AG
![Bild von Tom Sullivan]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_tom_sullivan.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original.image_file.360.360.file/speaker_tom_sullivan.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg"} "Tom Sullivan")
Referent
Tom Sullivan, Mitbegründer
TRBO Advanced
![Bild von Ziad Nehme]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.100.100.213,0,530,317.file/speaker_ziad-nehme.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg"} "Ziad Nehme")
Referent
Ziad Nehme, Practice Development Consulting Manager, Naher Osten und Afrika
Carl Zeiss Meditec AG
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.100.100.72,32,306,266.file/speaker_michal-legowicz.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg"})
Referent
Michal Legowicz, Practice Development Manager, Europa
Carl Zeiss Meditec AG
ZUSAMMENFASSUNG
Growing your practice with digital marketing in 2022 and beyond
Die Mitglieder dieser Diskussionsrunde betonten den Stellenwert des digitalen Marketings für refraktive Praxen und Kliniken mit Werbung in den sozialen Medien, Content Marketing und Budgetallokation. Das Gesundheitswesen befindet sich in stetigem Wandel. Digitales Marketing hat einen entscheidenden Anteil daran, die Aufmerksamkeit qualitätsbewusster Patienten zu wecken und die Praxis auszubauen. Hervorgehoben wurden strategische Planung, CRM-Lead-Tracking zur ROI-Bewertung sowie die Optimierung des Zielgruppen-Targeting von Google Ads für Mobilgeräte.
Erörterte Fragen
- Wie wird das Marketingbudget als prozentualer Anteil des Umsatzes zugeteilt?
- Kann die SEO intern abgewickelt werden oder muss sie an eine Agentur ausgelagert werden?
- Was für eine Bedeutung hat eine für Mobilgeräte optimierte Website?
- Wie werden Einträge aktualisiert, wenn Beratungen an mehreren Orten stattfinden?
- Kann die Erstellung von Inhalten für die sozialen Medien vollständig ausgelagert werden?
- Welche Arten von Inhalt sollten in den sozialen Medien veröffentlicht werden?
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.100.56.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.360.203.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.768.432.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.1024.576.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.1280.720.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.1440.810.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.1920.1080.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg"})
![Video: Converting digital leads]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/converting_digital_leads.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/converting_digital_leads.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/converting_digital_leads.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/converting_digital_leads.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/converting_digital_leads.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/converting_digital_leads.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/converting_digital_leads.jpg"} "Converting digital leads")
![8 jobs your website is not doing]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.100.56.file/8_jobs_your_website_is_not_doing.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.360.203.file/8_jobs_your_website_is_not_doing.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.768.432.file/8_jobs_your_website_is_not_doing.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1024.576.file/8_jobs_your_website_is_not_doing.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1280.720.file/8_jobs_your_website_is_not_doing.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1440.810.file/8_jobs_your_website_is_not_doing.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original./8_jobs_your_website_is_not_doing.jpg"} "8 jobs your website is not doing")