Social media content creation and management

The webinar explores how social media can enhance both personal and professional identity for ophthalmologists. It emphasizes setting clear business objectives that guide social media goals and using platforms like Facebook and Instagram to build community and trust rather than simply drive sales.

The speakers highlight the importance of selecting the right channels based on the clinic’s identity and audience, and present a real case study demonstrating how a strategic, authentic approach to content and engagement can drive growth in laser vision correction and cataract procedures.