Practice Development Consulting
From innovation to impact: How to grow your practice
5 February 2026
· 17 min watch
![A professional headshot of a man with short hair and a beard, smiling against a neutral background.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.100.100.83,46,497,460.file/03_speaker_1_tristan_daehn_v2.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.360.360.83,46,497,460.file/03_speaker_1_tristan_daehn_v2.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.414.414.83,46,497,460.file/03_speaker_1_tristan_daehn_v2.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.414.414.83,46,497,460.file/03_speaker_1_tristan_daehn_v2.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.414.414.83,46,497,460.file/03_speaker_1_tristan_daehn_v2.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.414.414.83,46,497,460.file/03_speaker_1_tristan_daehn_v2.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.414.414.83,46,497,460.file/03_speaker_1_tristan_daehn_v2.jpg"} "Portrait of Tristan Daehn")
Tristan Daehn, MD (Germany)
nordBLICKSpeaker
![A professional portrait of a woman with short blonde hair and earrings, set against a soft purple background, representing ZEISS Meditec.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.100.100.42,22,267,247.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.225.225.42,22,267,247.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.225.225.42,22,267,247.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.225.225.42,22,267,247.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.225.225.42,22,267,247.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.225.225.42,22,267,247.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.225.225.42,22,267,247.file/03_speaker_2_ulla_npaaenkangas_v2.jpg"} "Portrait of Ulla Näpänkangas")
Ulla Näpänkangas, CEO & MD (Finland)
Silmäasema Eye HospitalSpeaker
![A healthcare professional in scrubs smiles while looking through a microscope in a clinical setting.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.100.100.223,207,1055,1039.file/03_speaker_3_dan_reinstein_v2.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.360.360.223,207,1055,1039.file/03_speaker_3_dan_reinstein_v2.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.768.768.223,207,1055,1039.file/03_speaker_3_dan_reinstein_v2.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.832.832.223,207,1055,1039.file/03_speaker_3_dan_reinstein_v2.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.832.832.223,207,1055,1039.file/03_speaker_3_dan_reinstein_v2.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.832.832.223,207,1055,1039.file/03_speaker_3_dan_reinstein_v2.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.832.832.223,207,1055,1039.file/03_speaker_3_dan_reinstein_v2.jpg"} "Portrait of Dan Reinstein")
Dan Reinstein, Professor (UK)
London Vision ClinicSpeaker
![A professional headshot of a smiling man with curly hair, wearing a dark blue blazer and white shirt, set against a geometric patterned background.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.100.100.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.360.360.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg"} "Portrait of Rens Schoenmakers")
Rens Schoenmakers, CEO (Netherlands)
FYEOSpeaker
SUMMARY
From innovation to impact: How to grow your practice
The discussion will offer fresh insights on how to differentiate your clinic, attract a broader customer base, and position your practice for future growth with ZEISS Workflows, Products & Services.
![Panel discussion titled 'Scaling with Purpose' featuring four speakers against a blue background, with names Tristan Daehn, Ulla Näpänkangas, Dan Reinstein, and Rens Schoenmakers displayed prominently.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg"} "From innovation to impact: How to grow your practice")
![Webinar on ZEISS IOLs: Evidence-based insights on ZEISS CT LUCIA 621P from ESCRS 2025]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original.image_file.100.56.file/picture-episode1.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original.image_file.360.203.file/picture-episode1.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original.image_file.768.432.file/picture-episode1.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original.image_file.1024.576.file/picture-episode1.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original./picture-episode1.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original./picture-episode1.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original./picture-episode1.jpg"} "Webinar on ZEISS IOLs: Evidence-based insights on ZEISS CT LUCIA 621P from ESCRS 2025")
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![An older man in a suit and badge speaks on stage with a microphone, standing beside a screen displaying a presentation about exploring personality before ZEISS IOL implantation.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_uceda.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_uceda.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_uceda.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_uceda.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg"} "How can I better communicate with patients?")
![Dr. Mfazo Hove delivering an engaging presentation on digital transformation and AI at a ZEISS EMEA user conference, wearing a suit and using a headset.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_hove.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_hove.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_hove.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_hove.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg"} "My experience with AT LISA tri as a surgeon, a patient, and a clinic owner")
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