Practice Development Consulting
How can I better communicate with patients?
24 September 2025
· 20 min watch
![A medical professional in dark blue scrubs with a ZEISS logo stands against a plain light gray background.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/03_photo_dr_uceda_new.jpg/_jcr_content/renditions/original.image_file.100.100.293,330,780,817.file/03_photo_dr_uceda_new.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/03_photo_dr_uceda_new.jpg/_jcr_content/renditions/original.image_file.360.360.293,330,780,817.file/03_photo_dr_uceda_new.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/03_photo_dr_uceda_new.jpg/_jcr_content/renditions/original.image_file.487.487.293,330,780,817.file/03_photo_dr_uceda_new.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/03_photo_dr_uceda_new.jpg/_jcr_content/renditions/original.image_file.487.487.293,330,780,817.file/03_photo_dr_uceda_new.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/03_photo_dr_uceda_new.jpg/_jcr_content/renditions/original.image_file.487.487.293,330,780,817.file/03_photo_dr_uceda_new.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/03_photo_dr_uceda_new.jpg/_jcr_content/renditions/original.image_file.487.487.293,330,780,817.file/03_photo_dr_uceda_new.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/03_photo_dr_uceda_new.jpg/_jcr_content/renditions/original.image_file.487.487.293,330,780,817.file/03_photo_dr_uceda_new.jpg"} "Portrait of Dr. Antonio Uceda Montañés")
SPEAKER
Dr. Antonio Uceda Montañés
Consultant Ophthalmologist and Ophthalmic Surgeon
Sevilla Laser Clinic & Quironsalud Infanta Luisa Hospital (Seville, Spain)
SUMMARY
How can I better communicate with patients?
Dr. Uceda is an expert in refractive and cataract surgery, with experience practicing ophthalmology in the UK, Ireland and Spain. In this video, you will discover:
- Understanding personalities, emotions, and non-verbal languages of patients
- Tailoring IOL selection based on clinical and behavioral tests
- Educating patients using personalized communication strategies
![Dr. Mfazo Hove delivering an engaging presentation on digital transformation and AI at a ZEISS EMEA user conference, wearing a suit and using a headset.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_hove.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_hove.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_hove.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_hove.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg"} "My experience with AT LISA tri as a surgeon, a patient, and a clinic owner")
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