Practice Development Consulting
Da inovação ao impacto: como oferecer mais tratamentos
5 fevereiro 2026
· 17 MIN. PARA ASSISTIR
![Uma foto profissional de um homem de cabelo curto e barba, sorrindo na frente de um fundo neutro.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.100.100.70,63,520,513.file/03_speaker_1_tristan_daehn_v2.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.360.360.70,63,520,513.file/03_speaker_1_tristan_daehn_v2.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.450.450.70,63,520,513.file/03_speaker_1_tristan_daehn_v2.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.450.450.70,63,520,513.file/03_speaker_1_tristan_daehn_v2.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.450.450.70,63,520,513.file/03_speaker_1_tristan_daehn_v2.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.450.450.70,63,520,513.file/03_speaker_1_tristan_daehn_v2.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_1_tristan_daehn_v2.jpg/_jcr_content/renditions/original.image_file.450.450.70,63,520,513.file/03_speaker_1_tristan_daehn_v2.jpg"} "Foto de Tristan Daehn")
Dr. Tristan Daehn (Alemanha)
nordBLICKApresentador
![Uma foto profissional de uma mulher com cabelo loiro curto e brincos, com um fundo roxo suave, representando a ZEISS Meditec.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.100.100.44,36,285,277.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.241.241.44,36,285,277.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.241.241.44,36,285,277.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.241.241.44,36,285,277.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.241.241.44,36,285,277.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.241.241.44,36,285,277.file/03_speaker_2_ulla_npaaenkangas_v2.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_2_ulla_npaaenkangas_v2.jpg/_jcr_content/renditions/original.image_file.241.241.44,36,285,277.file/03_speaker_2_ulla_npaaenkangas_v2.jpg"} "Foto de Ulla Näpänkangas")
Ulla Näpänkangas, CEO e diretora executiva (Finlândia)
Silmäasema Eye HospitalApresentadora
![Um profissional de saúde, vestindo roupa cirúrgica, sorri enquanto observa pelo microscópio em um ambiente clínico.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.100.100.214,279,1073,1138.file/03_speaker_3_dan_reinstein_v2.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.360.360.214,279,1073,1138.file/03_speaker_3_dan_reinstein_v2.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.768.768.214,279,1073,1138.file/03_speaker_3_dan_reinstein_v2.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.859.859.214,279,1073,1138.file/03_speaker_3_dan_reinstein_v2.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.859.859.214,279,1073,1138.file/03_speaker_3_dan_reinstein_v2.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.859.859.214,279,1073,1138.file/03_speaker_3_dan_reinstein_v2.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_3_dan_reinstein_v2.jpg/_jcr_content/renditions/original.image_file.859.859.214,279,1073,1138.file/03_speaker_3_dan_reinstein_v2.jpg"} "Foto de Dan Reinstein")
Dan Reinstein, professor (Reino Unido)
London Vision ClinicApresentador
![Uma foto profissional do rosto de um homem sorridente, com cabelos cacheados, vestindo um blazer azul-escuro e uma camisa branca, com um fundo de padrão geométrico.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.100.100.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.360.360.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/03_speaker_4_rens_schoenmakers.jpg/_jcr_content/renditions/original.image_file.592.592.0,0,592,592.file/03_speaker_4_rens_schoenmakers.jpg"} "Foto de Rens Schoenmakers")
Rens Schoenmakers, CEO (Países Baixos)
FYEOApresentador
RESUMO
Da inovação ao impacto: como oferecer mais tratamentos
A discussão oferecerá novas perspectivas sobre como diferenciar sua clínica, atrair uma base de clientes mais ampla e se preparar para o crescimento futuro com os fluxos de trabalho, produtos e serviços da ZEISS.
![Painel de discussão intitulado “Scaling with Purpose”, com quatro palestrantes em um fundo azul, com os nomes de Tristan Daehn, Ulla Näpänkangas, Dan Reinstein e Rens Schoenmakers em destaque.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5234-from-innovation-to-impact-how-to-grow-your-practice/02_thumbnail_zeiss_beyond_2025.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1280,720.file/02_thumbnail_zeiss_beyond_2025.jpg"} "Da inovação ao impacto: como oferecer mais tratamentos")
![Webinar sobre as LIOs da ZEISS: Insights baseados em evidências sobre a ZEISS CT LUCIA 621P apresentados no ESCRS 2025]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original.image_file.100.56.file/picture-episode1.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original.image_file.360.203.file/picture-episode1.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original.image_file.768.432.file/picture-episode1.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original.image_file.1024.576.file/picture-episode1.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original./picture-episode1.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original./picture-episode1.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/peer-insights/free/ophthalmic-diagnostics/5148---spotlight-on-zeiss-iols---evidence-based-insights-from-escrs-2025-on-ct-lucia-621p/picture-episode1.jpg/_jcr_content/renditions/original./picture-episode1.jpg"} "Webinar sobre as LIOs da ZEISS: Insights baseados em evidências sobre a ZEISS CT LUCIA 621P apresentados no ESCRS 2025")
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![Um senhor de terno e crachá fala no palco com um microfone, ao lado de uma tela que exibe uma apresentação sobre conhecer a personalidade antes da implantação da LIO ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_uceda.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_uceda.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_uceda.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_uceda.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg"} "Como posso me comunicar melhor com os pacientes?")
![O Dr. Mfazo Hove faz uma apresentação cativante sobre transformação digital e IA em uma conferência de usuários da ZEISS EMEA. Ele veste um terno e usa um fone de ouvido.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_hove.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_hove.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_hove.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_hove.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg"} "A minha experiência com AT LISA tri como cirurgião, paciente e proprietário de uma clínica")
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