Consultoría para el desarrollo de clínicas
La primera consulta se traslada al entorno digital
7 octubre 2026
· 9 MIN VER
![El Dr. Mfazo Hove, vestido con traje oscuro y corbata, sonríe con seguridad ante un fondo blanco liso, transmitiendo una imagen profesional.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.100.100.28,78,339,389.file/03_photo_dr_m_hove.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg"})
PONENTE
Dr. Mfazo Hove
Cirujano oftalmólogo jefe y fundador de Blue Fin Vision, y supervisor clínico de Spa Medica (Londres, Reino Unido)
RESUMEN
La primera consulta se traslada al entorno digital
El Dr. Hove es un cirujano especializado en cataratas con una amplia experiencia quirúrgica y que, además, se ha sometido personalmente a una cirugía bilateral de cataratas. En este vídeo podrá:
- Descubrir cómo una presencia sólida en internet puede ayudar a que los pacientes se decanten por su consulta antes incluso de la primera visita.
- Aprender cómo la educación del paciente, las reseñas y una comunicación clínica transparente en internet pueden reforzar la confianza y la seguridad.
- Conocer la experiencia de Blue Fin Vision sobre cómo utilizar los contenidos digitales para impulsar el crecimiento de la consulta.
![La Dra. Bukie Hove interviene como ponente en la reunión de usuarios de ZEISS EMEA con una sesión titulada «Compita en valor, no en precio».]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_b_hove.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_b_hove.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_b_hove.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_b_hove.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg"})
![El Dr. Jascha Wendelstein aparece como ponente en un congreso, con un micrófono en la mano mientras se dirige al público durante la reunión de usuarios de ZEISS EMEA. En un lugar destacado se muestra la frase «Pedí ayuda a la IA: quiero ganar visibilidad».]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_wendelstein.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_wendelstein.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_wendelstein.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_wendelstein.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg"})