Practice Development Consulting
A primeira consulta passou a ser realizada online
7 outubro 2026
· 9 MIN. PARA ASSISTIR
![O Dr. Mfazo Hove, um profissional vestido com terno escuro e gravata, sorri com confiança diante de um fundo branco liso, personificando o profissionalismo.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.100.100.28,78,339,389.file/03_photo_dr_m_hove.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/03_photo_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.311.311.28,78,339,389.file/03_photo_dr_m_hove.jpeg"})
PALESTRANTE
Dr. Mfazo Hove
Cirurgião oftálmico consultor-chefe e fundador da Blue Fin Vision & Supervisor clínico da Spa Medica (Londres, Reino Unido)
RESUMO
A primeira consulta passou a ser realizada online
O Dr. Hove é um cirurgião especializado em catarata com grande volume de cirurgias, que já se submeteu a uma cirurgia bilateral de catarata em seus próprios olhos. Neste vídeo, você vai:
- Descobrir como uma presença online sólida pode ajudar os pacientes a escolherem o seu consultório antes da primeira consulta.
- Aprender como a educação do paciente, as avaliações e as informações clínicas transparentes disponíveis online podem gerar confiança e segurança.
- Conhecer as percepções da Blue Fin Vision, baseadas em casos reais, sobre como utilizar conteúdo digital para impulsionar o crescimento do consultório.
![A palestrante envolvente, Dra. Bukie Hove, apresenta uma sessão intitulada “Compita pelo valor, não pelo preço” durante o Encontro de Usuários da ZEISS EMEA.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_b_hove.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_b_hove.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_b_hove.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_b_hove.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5856-converting-enquiries-into-booked-consultations/02_thumbnail_dr_b_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_b_hove.jpeg"})
![O palestrante, Dr. Jascha Wendelstein, é retratado em um ambiente de conferência, segurando um microfone e dirigindo-se ao público durante o Encontro de Usuários da ZEISS EMEA, com a frase “Pedi ajuda à IA: quero ser visto” em destaque.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_wendelstein.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_wendelstein.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_wendelstein.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_wendelstein.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/02_thumbnail_dr_wendelstein.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_wendelstein.jpeg"})