Practice Development Consulting
Mais com menos
7 outubro 2026
· 15 MIN. PARA ASSISTIR
![Um homem de aparência profissional, o Dr. Jascha Wendelstein, vestindo um blazer branco, sorri em uma clínica oftálmica, com equipamentos para exames oftalmológicos ao fundo.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/03_photo_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.100.100.186,70,738,622.file/03_photo_dr_wendelstein.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/03_photo_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.360.360.186,70,738,622.file/03_photo_dr_wendelstein.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/03_photo_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.552.552.186,70,738,622.file/03_photo_dr_wendelstein.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/03_photo_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.552.552.186,70,738,622.file/03_photo_dr_wendelstein.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/03_photo_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.552.552.186,70,738,622.file/03_photo_dr_wendelstein.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/03_photo_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.552.552.186,70,738,622.file/03_photo_dr_wendelstein.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5858-more-with-less/03_photo_dr_wendelstein.jpeg/_jcr_content/renditions/original.image_file.552.552.186,70,738,622.file/03_photo_dr_wendelstein.jpeg"})
Resumo
Mais com menos
Neste vídeo, você vai:
- Aprender como a IA pode ajudar os profissionais da área oftalmológica a criar uma marca pessoal consistente em sites, redes sociais e canais voltados aos pacientes.
- Ver como ferramentas simples, desde assistentes de IA até vídeos com avatares, podem reduzir o tempo necessário para produzir conteúdo profissional regularmente.
- Descobrir lições práticas sobre como equilibrar eficiência e autenticidade, utilizando IA para ampliar a escala e, ao mesmo tempo, manter vídeos pessoais para gerar confiança e conexão emocional.
![O Dr. Mfazo Hove está palestrando em uma conferência, falando sobre como tornar possível responder às perguntas dos pacientes online]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/02_thumbnail_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_m_hove.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/02_thumbnail_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_m_hove.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/02_thumbnail_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_m_hove.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/02_thumbnail_dr_m_hove.jpeg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_m_hove.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/02_thumbnail_dr_m_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_m_hove.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/02_thumbnail_dr_m_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_m_hove.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5855-the-first-consultation-moved-online/02_thumbnail_dr_m_hove.jpeg/_jcr_content/renditions/original./02_thumbnail_dr_m_hove.jpeg"})
![Mr. Sanjog Sandhu speaking at the ZEISS Meditec user meeting, presenting insights on connecting with patients.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5857-the-power-of-thought/02_thumbnail_mr_sandhu.jpeg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_mr_sandhu.jpeg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5857-the-power-of-thought/02_thumbnail_mr_sandhu.jpeg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_mr_sandhu.jpeg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5857-the-power-of-thought/02_thumbnail_mr_sandhu.jpeg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_mr_sandhu.jpeg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5857-the-power-of-thought/02_thumbnail_mr_sandhu.jpeg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_mr_sandhu.jpeg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5857-the-power-of-thought/02_thumbnail_mr_sandhu.jpeg/_jcr_content/renditions/original./02_thumbnail_mr_sandhu.jpeg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5857-the-power-of-thought/02_thumbnail_mr_sandhu.jpeg/_jcr_content/renditions/original./02_thumbnail_mr_sandhu.jpeg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/practice-growth-/5857-the-power-of-thought/02_thumbnail_mr_sandhu.jpeg/_jcr_content/renditions/original./02_thumbnail_mr_sandhu.jpeg"})