Webinar
Converter leads digitais
23 agosto 2024
· 44 MIN. PARA ASSISTIR
![Foto de Bradley Botelho]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original.image_file.100.100.file/zeiss_speaker_brad_botelho.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original.image_file.360.360.file/zeiss_speaker_brad_botelho.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg"} "Bradley Botelho")
Apresentador
Bradley Botelho, Practice Development Manager, Leste dos EUA
Carl Zeiss Meditec USA, Inc.
![Foto de Carol-Anne Poursaied]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original.image_file.100.100.file/zeiss_speaker_carol-anne_poursaied.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original.image_file.360.360.file/zeiss_speaker_carol-anne_poursaied.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg"} "Carol-Anne Poursaied")
Apresentador
Carol-Anne Poursaied, Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
![Foto de Iryna Zhukava]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.100.100.34,10,210,186.file/speaker_iryna_zhukava.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.176.176.34,10,210,186.file/speaker_iryna_zhukava.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.176.176.34,10,210,186.file/speaker_iryna_zhukava.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.176.176.34,10,210,186.file/speaker_iryna_zhukava.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.176.176.34,10,210,186.file/speaker_iryna_zhukava.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.176.176.34,10,210,186.file/speaker_iryna_zhukava.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.176.176.34,10,210,186.file/speaker_iryna_zhukava.jpg"} "Iryna Zhukava")
Apresentador
Iryna Zhukava, ex-Practice Development Manager da ZEISS
![Foto de Matthew Boudreau]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.100.100.47,20,473,446.file/speaker_matthew_boudreau.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.360.360.47,20,473,446.file/speaker_matthew_boudreau.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.426.426.47,20,473,446.file/speaker_matthew_boudreau.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.426.426.47,20,473,446.file/speaker_matthew_boudreau.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.426.426.47,20,473,446.file/speaker_matthew_boudreau.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.426.426.47,20,473,446.file/speaker_matthew_boudreau.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.426.426.47,20,473,446.file/speaker_matthew_boudreau.jpg"} "Matthew Boudreau")
Apresentador
Matthew Boudreau, ex-ZEISS Senior Practice Development Manager
RESUMO
Converter leads digitais
Com este webinar, conheça os componentes essenciais da conversão de pacientes em ambientes que fazem cirurgia refrativa. Entenda a importância do acompanhamento oportuno, das estratégias de comunicação personalizadas e do marketing colaborativo, necessários para o sucesso no ambiente digital de hoje. Além disso, você vai descobrir:
- A crescente influência dos leads digitais e a necessidade de um roteiro personalizado para enfrentar os desafios únicos das ligações de acompanhamento.
- Dados úteis sobre como capturar, gerir e converter leads em consultas de forma eficaz.
- Como a oferta de incentivos para respostas de leads fora do horário comercial pode maximizar as oportunidades.
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads_preview.jpg/_jcr_content/renditions/original.image_file.100.56.file/converting_digital_leads_preview.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads_preview.jpg/_jcr_content/renditions/original.image_file.360.203.file/converting_digital_leads_preview.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads_preview.jpg/_jcr_content/renditions/original.image_file.768.432.file/converting_digital_leads_preview.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads_preview.jpg/_jcr_content/renditions/original.image_file.1024.576.file/converting_digital_leads_preview.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads_preview.jpg/_jcr_content/renditions/original.image_file.1280.720.file/converting_digital_leads_preview.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads_preview.jpg/_jcr_content/renditions/original.image_file.1440.810.file/converting_digital_leads_preview.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads_preview.jpg/_jcr_content/renditions/original./converting_digital_leads_preview.jpg"})
![Atraindo mais pacientes]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.100.56.file/get_more_patients.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.360.203.file/get_more_patients.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.768.432.file/get_more_patients.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1024.576.file/get_more_patients.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1280.720.file/get_more_patients.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original.image_file.1440.810.file/get_more_patients.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/get-more-patients/get_more_patients.jpg/_jcr_content/renditions/original./get_more_patients.jpg"} "Atraindo mais pacientes")
![8 coisas que seu site não está fazendo]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.100.56.file/8_jobs_your_website_is_not_doing.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.360.203.file/8_jobs_your_website_is_not_doing.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.768.432.file/8_jobs_your_website_is_not_doing.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1024.576.file/8_jobs_your_website_is_not_doing.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1280.720.file/8_jobs_your_website_is_not_doing.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1440.810.file/8_jobs_your_website_is_not_doing.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original./8_jobs_your_website_is_not_doing.jpg"} "8 coisas que seu site não está fazendo")