Your Journey to SMILE
Start your journey to SMILE, the flapless, single-laser approach and future of laser vision correction.
Practice development consulting 1
Advanced service designed for your long-term success.
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The goal of the PDC program
The goal of the PDC program is to grow your business by reviewing, adapting and enhancing the overall patient experience at your clinic.
By looking at your clinic from the patient perspective, our PDC managers provide a holistic evaluation of all interactions with patients – from first contact to postoperative care.
With program elements tailored to your specific needs, the PDC managers will collaborate with your team to advise where improvements can be made and better results achieved.
The PDC program looks at your clinic in three key areas:
- Patient attraction
- Patient conversion
- Patient referral
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Patient Attraction
Patient Attraction: How can you attract more patients to your clinic?
The PDC program provides a comprehensive analysis of initial touchpoints and subsequent interactions that patients have with your clinic.PDC managers evaluate every aspect of your patient communication and explore four key areas in which initial experience could be improved.
The aim is to increase the number of online searches, website visits and inquiries.
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Patient Conversion
Patient Conversion: How can you improve your clinic’s efficiency?
This part of the PDC program focuses on your clinic’s efficiency in converting initial inquiries and appointments into surgeries. PDC observes what happens inside your clinic, evaluating the whole patient journey from first contact to surgery and beyond.The objective is to increase conversion rates over the phone as well as during consultation, improve patient education and increase treatment numbers.
PDC explores four key aspects of patient interactions within the clinic and provides coaching, support and staff training where required.
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Patient Referral
Patient Referral: How can you inspire patients to recommend your clinic?
The third and final part of the PDC program focuses on increasing patient referrals by enhancing your customer service, overall patient experience, postoperative care and patient education.The PDC program provides in-depth analysis and develops plans to improve patient satisfaction.
The four patient referral components are post-op care, satisfaction survey, patient reviews and referral network.
Practice support
The ZEISS Practice Support Program showcases our commitment to doctors who use our advanced technology. We can provide you with engaging waiting room videos, patient brochures and posters, a patent education placemat and a practice support kit. ZEISS customers also enjoy access to the ZRefractive App, where they have immediate access to comprehensive portfolio of SMILE related marketing materials, digital patient education materials, laser vision correction calculator and a vast selection of assets related to OD co-management, refractive education and practice staff training. All available from the convenience of your phone or tablet device.
Discover how the ZEISS Practice Development Team can help energize your practice. In this video, Dr. Robert Lin of IQ Laser Vision discusses his experience working with ZEISS as a refractive partner, and shares his experience with the ZEISS Clinical and Practice Development Team throughout his personal Journey to SMILE.
Optometric Collaborative Care
Are you an optometrist looking to attract and keep new patients? Discover ZEISS SMILE, the flapless alternative to LASIK, that can help you gain all the advantages of refractive surgery collaborative care. The content in this section was specifically selected to provide optometrists with a clinical understanding of the SMILE procedure and how they can benefit from and enjoy the collaborative care of these patients. Explore articles that relate to refractive surgery collaborative care, optometrists who have elected to have the SMILE procedure and what to expect when co-managing patients treated with ZEISS SMILE.
Articles
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Gain All the Advantages of Refractive Surgery Co-Management |
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121KB |
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SMILE Offers New Refractive Surgery Opportunities |
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138KB |
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How SMILE Fits into the OD-MD Practice |
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103KB |
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Videos
Leading surgeons talk about the barrier of patient fear, how marketing a flapless option can actually help grow the overall laser vision correction market, plus how and why SMILE is the next evolution and the future of laser vision correction – here today2.
Educational resources
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ZEISS VIZULYZE Your all-in-one refractive data and nomogram tool. |
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1.8 MB |
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Take 5 with a US SMILE Surgeon - A Conversation with Sonny Goel, MD |
1 |
130KB |
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VISUMAX from ZEISS |
13 |
25MB |
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SMILE® Clinical Compendium - Peer-reviewed journal articles |
40 |
1.2MB |
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SMILE Sparks Renewed Enthusiasm for Refractive Surgery |
2 |
80KB |
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Frequently Asked Questions About Small Incision Lenticule Extraction - Interview with Shamik Bafna, MD |
2 |
83KB |
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SMILE: It's What Patients Have Been Waiting For - Interview with Y. Ralph Chu, MD |
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120KB |
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Frequently Asked Questions about SMILE - Interview with John Doane, MD |
2 |
93KB |
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Frequently asked Questions About Small Incision Lenticule Extraction - Interview with D. Rex Hamilton, MD |
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98KB |
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Take 5 with a US SMILE Practice - Vold Vision |
2 |
193KB |
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Take 5 with a US SMILE Surgeon - Bruce Rivers, MD |
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173KB |
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Take 5 with a US SMILE Surgeon - Christopher Shelby, MD |
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93KB |
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Take 5 with a US SMILE Surgeon - Nandini Venkateswaran, MD |
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75KB |
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Start your journey to SMILE today!
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2
The statements of the healthcare professionals in the podcasts and videos reflect only their personal opinions and do not necessarily reflect the opinions of any institution with which they are affiliated. The healthcare professionals speaking in the podcasts and videos have a contractual or other financial relationship with Carl Zeiss Meditec, Inc., and have received financial support