Your Journey to SMILE

Start your journey to SMILE, the flapless, single-laser approach and future of laser vision correction.

Together we can.

Strategic marketing for today’s modern practice.

To assist you on your SMILE journey, we asked experts in marketing, trend analysis, search engine optimization (SEO), website development, social media and public relations to weigh in on strategies. By utilizing and optimizing your marketing plan, you may attract more patients to your practice, improve workflow efficiencies, increase referrals and benefit from the growing need and popularity of laser vision correction.

Practice development consulting 1

Advanced service designed for your
long-term success.

The goal of the PDC program is to grow your business by reviewing, adapting and enhancing the overall patient experience at your clinic.

By looking at your clinic from the patient perspective, our PDC managers provide a holistic evaluation of all interactions with patients – from first contact to postoperative care.

With program elements tailored to your specific needs, the PDC managers will collaborate with your team to advise where improvements can be made and better results achieved.

The PDC program looks at your clinic in three key areas:

  • Patient Attraction
  • Patient Conversion
  • Patient Referral

Patient Attraction: How can you attract more patients to your clinic?
The PDC program provides a comprehensive analysis of initial touchpoints and subsequent interactions that patients have with your clinic.

PDC managers evaluate every aspect of your patient communication and explore four key areas in which initial experience could be improved.

The aim is to increase the number of online searches, website visits and inquiries.

Patient Conversion: How can you improve your clinic’s efficiency?
This part of the PDC program focuses on your clinic’s efficiency in converting initial inquiries and appointments into surgeries. PDC observes what happens inside your clinic, evaluating the whole patient journey from first contact to surgery and beyond.

The objective is to increase conversion rates over the phone as well as during consultation, improve patient education and increase treatment numbers.

PDC explores four key aspects of patient interactions within the clinic and provides coaching, support and staff training where required.

Patient Referral: How can you inspire patients to recommend your clinic?
The third and final part of the PDC program focuses on increasing patient referrals by enhancing your customer service, overall patient experience, postoperative care and patient education.

The PDC program provides in-depth analysis and develops plans to improve patient satisfaction.

The four patient referral components are post-op care, satisfaction survey, patient reviews and referral network.

Practice support

The ZEISS Practice Support Program showcases our commitment to doctors who use our advanced technology. We can provide you with engaging waiting room videos, patient brochures and posters, a patent education placemat and a practice support kit. ZEISS customers also enjoy access to the ZRefractive App, where they have immediate access to comprehensive portfolio of SMILE related marketing materials, digital patient education materials, laser vision correction calculator and a vast selection of assets related to OD co-management, refractive education and practice staff training. All available from the convenience of your phone or tablet device.

Discover how the ZEISS Practice Development Team can help energize your practice. In this video, Dr. Robert Lin of IQ Laser Vision discusses his experience working with ZEISS as a refractive partner, and shares his experience with the ZEISS Clinical and Practice Development Team throughout his personal Journey to SMILE.

Podcast series

Looking to learn while on the go? Download one of these refractive podcast episodes and hear from industry experts as they discuss topics designed to help you brand and market your practice to the modern consumer. New episodes are added on a regular basis, so bookmark this page to ensure you don't miss out2.

Optometric co-management

Are you an optometrist looking to attract and keep new patients? Discover ZEISS SMILE, the flapless alternative to LASIK, that can help you gain all the advantages of refractive surgery co-management. The content in this section was specifically selected to provide optometrists with a clinical understanding of the SMILE procedure and how they can benefit from and enjoy the co-management of these patients. Explore articles that relate to refractive surgery co-management, optometrists who have elected to have the SMILE procedure and what to expect when co-managing patients treated with ZEISS SMILE.

Ultimate Guide to SMILE Refractive Surgery for Optometrists Ryan S. Vida, OD, FAAO
Articles Pages Size Link

Gain All the Advantages of Refractive Surgery Co-Management

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121KB

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SMILE Offers New Refractive Surgery Opportunities
Interview with Jeffrey Augustine, OD and Bobby Saenz, OD

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138KB

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How SMILE Fits into the OD-MD Practice
Interview with Jeffrey Augustine, OD and William F. Wiley, MD

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103KB

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Videos

Leading surgeons talk about the barrier of patient fear, how marketing a flapless option can actually help grow the overall laser vision correction market, plus how and why SMILE is the next evolution and the future of laser vision correction – here today2.

Can SMILE help grow the LVC market by dispelling the patient fear factor?
Does talking about a flapless alternative to LASIK create fear within the laser vision correction market?
How has SMILE been received by your optometric co-management network?
Many other companies are pursuing a SMILE-like procedure option, why do you think this is?
"Super vision" - Fact or fiction?
What happens if a patient comes to you for SMILE but is not a candidate?
What percentage of your patients qualify for SMILE?
Why do you consider SMILE to be the next evolution of laser vision correction?

Educational resources

Brochure/Articles Pages Size Link

ZEISS VIZULYZE  Your all-in-one refractive data and nomogram tool.

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1.8 MB

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Take 5 with a US SMILE Surgeon -  A Conversation with Sonny Goel, MD

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130KB

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VISUMAX from ZEISS 

13

25MB

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SMILE® Clinical Compendium - Peer-reviewed journal articles

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1.2MB

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SMILE Sparks Renewed Enthusiasm for Refractive Surgery

2

80KB

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Frequently Asked Questions About Small Incision Lenticule Extraction - Interview with Shamik Bafna, MD

2

83KB

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SMILE: It's What Patients Have Been Waiting For - Interview with Y. Ralph Chu, MD

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120KB

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Frequently Asked Questions about SMILE - Interview with John Doane, MD

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93KB

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Frequently asked Questions About Small Incision Lenticule Extraction - Interview with D. Rex Hamilton, MD

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98KB

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Take 5 with a US SMILE Practice - Vold Vision

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193KB

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Take 5 with a US SMILE Surgeon - Bruce Rivers, MD

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173KB

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Take 5 with a US SMILE Surgeon - Christopher Shelby, MD

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93KB

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Take 5 with a US SMILE Surgeon - Nandini Venkateswaran, MD

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75KB

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  • 1 Icons designed and inspired by Freepik and distributed by Flaticon.
  • 2 The statements of the healthcare professionals in the podcasts and videos reflect only their personal opinions and do not necessarily reflect the opinions of any institution with which they are affiliated. The healthcare professionals speaking in the podcasts and videos have a contractual or other financial relationship with Carl Zeiss Meditec, Inc., and have received financial support.