Your Journey to SMILE
Start your journey to SMILE, the flapless, single-laser approach and future of laser vision correction.
![]({"small":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/images/zeiss-refractivemarketing-cover-interior-pagetemplates.ts-1606480648458.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=640&s=686826b1cbe8f4511860ef3d6a459af3","large":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/images/zeiss-refractivemarketing-cover-interior-pagetemplates.ts-1606480648458.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=1280&s=01e98b4cc8846cde30b96625fcd9c538","medium":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/images/zeiss-refractivemarketing-cover-interior-pagetemplates.ts-1606480648458.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=832&s=7fb1e895514ef07f2132ac993419b366","full":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/images/zeiss-refractivemarketing-cover-interior-pagetemplates.ts-1606480648458.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=1920&s=b187db267154333b17354c63b9bbbe45"})
Together we can.
Strategic marketing for today’s modern practice.
To assist you on your SMILE journey, we asked experts in marketing, trend analysis, search engine optimization (SEO), website development, social media and public relations to weigh in on strategies. By utilizing and optimizing your marketing plan, you may attract more patients to your practice, improve workflow efficiencies, increase referrals and benefit from the growing need and popularity of laser vision correction.
Videos
Leading surgeons talk about the barrier of patient fear, how marketing a flapless option can actually help grow the overall laser vision correction market, plus how and why SMILE is the next evolution and the future of laser vision correction – here today1.
Podcast series
Looking to learn while on the go? Download one of these refractive podcast episodes and hear from industry experts as they discuss topics designed to help you brand and market your practice to the modern consumer. New episodes are added on a regular basis, so bookmark this page to ensure you don't miss out1.
![]({"small":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/images/lvsee-thepodcast-2520x1422.ts-1612779969238.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=640&s=bf2179233a27a5fa4219ceb218a61aa6","large":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/images/lvsee-thepodcast-2520x1422.ts-1612779969238.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=1280&s=2d205d83bea241b299c5c1817fce2944","medium":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/images/lvsee-thepodcast-2520x1422.ts-1612779969238.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=832&s=27467498fdd9f4ca684e9a140deae5d8","full":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/images/lvsee-thepodcast-2520x1422.ts-1612779969238.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=1920&s=06a55364b46ada272f29132be112de6c"})
Format: MP3
Size: 27 MB
Practice support
The ZEISS Practice Support Program showcases our commitment to doctors who use our advanced technology. We can provide you with engaging waiting room videos, patient brochures and posters, a patent education placemat and a practice support kit. ZEISS customers also enjoy access to the ZRefractive App, where they have immediate access to comprehensive portfolio of SMILE related marketing materials, digital patient education materials, laser vision correction calculator and a vast selection of assets related to OD co-management, refractive education and practice staff training. All available from the convenience of your phone or tablet device.
Discover how the ZEISS Practice Development Team can help energize your practice. In this video, Dr. Robert Lin of IQ Laser Vision discusses his experience working with ZEISS as a refractive partner, and shares his experience with the ZEISS Clinical and Practice Development Team throughout his personal Journey to SMILE.
![]({"small":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/zor-059_practicesupport_1-pager_rel11848revd.ts-1606424440068.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=35%2C0%2C734%2C551&w=640&s=426176040799bd8e4a1a127fe15c4a1d","large":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/zor-059_practicesupport_1-pager_rel11848revd.ts-1606424440068.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=35%2C0%2C734%2C551&w=1280&s=6a5c0e946b7da78483ad372c76eedc93","medium":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/zor-059_practicesupport_1-pager_rel11848revd.ts-1606424440068.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=35%2C0%2C734%2C551&w=832&s=6ba547cfae29452796f1f2df16b1b97e","full":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/zor-059_practicesupport_1-pager_rel11848revd.ts-1606424440068.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=35%2C0%2C734%2C551&w=1920&s=14876a361eea3b4bec99e71bbdd1caa9"})
![]({"small":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/en_34_200_0015i_interactive_patient_guide_final.ts-1606424586213.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=640&s=0873c53d32b2bd1ebc071939030baceb","large":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/en_34_200_0015i_interactive_patient_guide_final.ts-1606424586213.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=1280&s=dddf7b14cbd83bcf305bbb1303201942","medium":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/en_34_200_0015i_interactive_patient_guide_final.ts-1606424586213.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=832&s=c4ca727da1d6c0877755243c07785d25","full":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/en_34_200_0015i_interactive_patient_guide_final.ts-1606424586213.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&w=1920&s=829bef5564db49d7ca6e4cdb2bd9b045"})
Educational resources
![]({"small":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/med_smile_clinical_compendium_rel11851.ts-1606480923202.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=1%2C51%2C825%2C1100&w=640&s=d733c0096d882ca145e0f86fbe7a81fc","large":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/med_smile_clinical_compendium_rel11851.ts-1606480923202.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=1%2C51%2C825%2C1100&w=1280&s=e0c8d5dc95baf6fec082ce90a8cf731c","medium":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/med_smile_clinical_compendium_rel11851.ts-1606480923202.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=1%2C51%2C825%2C1100&w=832&s=7040b6a1ee6b8a2404bc80854c976e52","full":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/med_smile_clinical_compendium_rel11851.ts-1606480923202.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=1%2C51%2C825%2C1100&w=1920&s=1e6adcd8dcb9436d0353b4edecfd2bba"})
![]({"small":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/smile_sparks_renewed_enthusiasm_for_refractive_surgery.ts-1607096280365.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=31%2C0%2C759%2C1012&w=640&s=a27519094a49911b48d74b5bc7780f68","large":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/smile_sparks_renewed_enthusiasm_for_refractive_surgery.ts-1607096280365.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=31%2C0%2C759%2C1012&w=1280&s=080c2350abb456a23c40f3dfba7db085","medium":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/smile_sparks_renewed_enthusiasm_for_refractive_surgery.ts-1607096280365.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=31%2C0%2C759%2C1012&w=832&s=3edf61f1ad4d1571b7f19030636c01cd","full":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/smile_sparks_renewed_enthusiasm_for_refractive_surgery.ts-1607096280365.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=31%2C0%2C759%2C1012&w=1920&s=c8dd6a9103974ffc1b35bbf7ec441b99"})
![]({"small":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/frequently_asked_questions_about_small_incision_lenticule_extraction.ts-1607096279477.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=34%2C0%2C759%2C1012&w=640&s=6be93774861239ece1ef5c1b9b0c8711","large":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/frequently_asked_questions_about_small_incision_lenticule_extraction.ts-1607096279477.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=34%2C0%2C759%2C1012&w=1280&s=a0d86727f549725e5c6f0f88253d8182","medium":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/frequently_asked_questions_about_small_incision_lenticule_extraction.ts-1607096279477.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=34%2C0%2C759%2C1012&w=832&s=546306bdab3b8323f206f7b4afe9d439","full":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/frequently_asked_questions_about_small_incision_lenticule_extraction.ts-1607096279477.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=34%2C0%2C759%2C1012&w=1920&s=ed3ee822a3cfe5018a980c8af87f5719"})
Frequently Asked Questions About Small Incision Lenticule Extraction
Interview with Shamik Bafna, MD
Page(s): 2
Size: 83 KB
![]({"small":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/smile_-_its_what_patients_have_been_waiting_for.ts-1607096280157.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=27%2C0%2C759%2C1012&w=640&s=613fe5acf181635ce60ca393f79811d1","large":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/smile_-_its_what_patients_have_been_waiting_for.ts-1607096280157.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=27%2C0%2C759%2C1012&w=1280&s=30dd417f434c3686e04dc4a4662ef587","medium":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/smile_-_its_what_patients_have_been_waiting_for.ts-1607096280157.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=27%2C0%2C759%2C1012&w=832&s=1184e5ad97ed4f93e9e9e23a1f62853f","full":"https://images.zeiss.com/Meditec/us/_campaigns/journey-to-smile/pdf/smile_-_its_what_patients_have_been_waiting_for.ts-1607096280157.jpg?auto=compress%2Cformat&fm=png&ixlib=java-1.1.11&rect=27%2C0%2C759%2C1012&w=1920&s=514ff56b7523a1d51f6ce975b52225bd"})
SMILE: It's What Patients Have Been Waiting For
Interview with Y. Ralph Chu, MD
Page(s): 2
Size: 120 KB
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Frequently Asked Questions about SMILE
Interview with John Doane, MD
Page(s): 2
Size: 93 KB
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Frequently asked Questions About Small Incision Lenticule Extraction
Interview with D. Rex Hamilton, MD
Page(s): 2
Size: 98 KB
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How SMILE Fits into the OD-MD Practice
Interview with Jeffrey Augustine, OD and William F. Wiley, MD
Page(s): 2
Size: 103 KB
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SMILE Offers New Refractive Surgery Opportunities
Interview with Jeffrey Augustine, OD and Bobby Saenz, OD
Page(s): 2
Size: 138 KB
- 1 The statements of the healthcare professionals in the podcasts and videos reflect only their personal opinions and do not necessarily reflect the opinions of any institution with which they are affiliated. The healthcare professionals speaking in the podcasts and videos have a contractual or other financial relationship with Carl Zeiss Meditec, Inc., and have received financial support.