Article first published: May 2023
ZEISS SmartLife Individual 3 lenses offer the highest level of personalization available in a ZEISS lens. New scientific findings on visual behavior and the possibilities of digitalization form the basis for this individualization. Find out how modern lens design works.
Over the last 20 years, our lives have changed fundamentally. Digitalization became a big part of our everyday lives, smartphones have led to a complete shift in the way we work and function, and there has been a change in viewing behavior that extends across all age groups.
But just as daily life continues to change dynamically, research and development activities at ZEISS Vision Care and at the ZEISS Vision Science Lab, located at the University of Tübingen, continue to pursue the question of how to incorporate measurable changes in gaze behavior into the design and function of modern eyeglass lenses. Dynamic Gaze Study
We live in an information age where visual content has become increasingly important. And we know that our brains address more than two-thirds of its cognitive power and processing power in a visual context. So, this has a tremendous impact on our perception and highlights the importance of the best possible vision, i.e. sharp, clear and fatigue-free.Dr. Christian Lappe, ZEISS Expert