ZEISS Vision Care

Press Texts

Here you can find all press releases, articles and other texts published by ZEISS Vision Care in the last years. These texts contain relevant information about our products, technologies and solutions for better vision as well as events and company news for journalists, bloggers or other interested parties.

Search here for PR related information:

2021
2020
2019
2018
2017
2016
2015
2014
2013

Press Texts 2021

'Discover the difference. Wear it, see it' – The New Global Marketing Campaign

2021 campaign presents the innovative design of ZEISS SmartLife Lenses in a different way.

Press Release

Apr 26, 2021

ZEISS UVClean Earns Two Red Dot Awards and is Recognized for Excellence in Industrial Design and Innovative Product

Prestigious awards recognize the right technology, designed at the right time to support safety, hygiene and productivity at vision care facilities

Press Release

Apr 22, 2021

ZEISS Innovation against Viruses and Bacteria on Eyeglass Lenses

ZEISS DuraVision AntiVirus Platinum UV is a premium anti-reflective lens coating which deactivates viruses and bacteria on the surface of the lens.

Press Release

Apr 22, 2021

ZEISS Vision Care Canada charitable contribution to Optometry Giving Sight

Improve access to eye care services and solutions for those in need

Press Release

Apr 8, 2021

Social Engagement to Ensure Good Vision and Eye Health

Press Release

Apr 1, 2021

ZEISS BlueGuard: The Latest Generation of Blue Light Protection for more Visual Comfort and Aesthetics

The blue light blocking properties are now incorporated into the lens material itself.

Press Release about Product Launch

Feb 25, 2021

TechTalk

ZEISS BlueGuard: What's behind the new technology?

Interview with Dr. Christian Lappe

Feb 25, 2021

10 facts about: How damaging is blue light to the eyes?

There is an ongoing scientific discussion as whether, and how, blue light causes damage to the eyes.

Article

Feb 25, 2021

ZEISS BlueGuard at a Glance

All you need to know about the new generation of blue light protection.

Fact Sheet

Feb 25, 2021

ZEISS UVClean is Named CES Innovation Awards Honoree

New Frame and Lens Disinfecting Technology supports Safety, Hygiene and Productivity

ZEISS UVClean technology, an optometry-specific UV-C disinfecting device designed especially for eye care professionals has been selected as a CES® 2021 Innovation Awards Honoree.

Jan 14, 2021

Press Texts 2020

ZEISS Presents a New Smartphone-Based Visual Acuity Check

When was the last time you had your eyes checked?

Press Release about New Vision Screening

Dec 21, 2020

ZEISS VISU360 – Innovative Platform for Remote Eyecare Services

New Opportunities for all Eye Care Professionals

The new digital platform ZEISS VISU360 connects all eye care professionals, including doctors, optometrists and opticians, with their patients or consumers via remote access.

Dec 15, 2020

ZEISS Vision Care launches new frame and lens disinfecting technology

Press Release about New Technology

Sep 30, 2020

The future of ophthalmic optics: virtual frame selection with digital twin

New “Virtual Fitting” module for the ZEISS VISUFIT 1000 platform turns on-screen frame selection into an experience

Press Release about New Feature

Sep 22, 2020

An "online branch" is a must even for a highly successful store

In today's world, it must be a foregone conclusion for successful ECPs to use digital platforms and social media.

Background Article about Online Marketing

Mar 11, 2020

The History of Progressive Lenses

As the remedial means of choice for treating visual impairments in the elderly, modern progressive lenses are the result of centuries of research, development and testing of a wide range of solutions.

Series about Progressive Lenses

Mar 2, 2020

Taking a fresh look at the smartphone

ZEISS study shows digital companions are significantly changing how we move our eyes

Press Release about Study

Feb 17, 2020

Press Texts 2019

New eyeglass lens portfolio fit for a connected and on-the-move lifestyle

The ZEISS SmartLife lens design factors in our modern connected and on-the-move lifestyle, dynamic visual behavior, individual visual needs, and age.

Press Release about New Eyeglass Lens Portfolio

Dec 11, 2019

A new eyeglass lens portfolio for all ages that takes new visual challenges into account

All you need to know about ZEISS SmartLife

Fact Sheet

Dec 11, 2019

The ZEISS Vision Analysis Explained

What are the benefits for ECPs and glasses wearers?

Interview with Heinrich Raub

Nov 7, 2019

A smart portfolio doesn’t need categories

How ZEISS SmartLife covers most consumers

Interview with Manuela Weinreich

Oct 16, 2019

We are not born with perfect vision

How our vision develops during childhood

Interview with Dr. Arne Ohlendorf

Oct 15, 2019

We are getting older every day

How our eyes change

Interview with Dr. Alexander Leube

Oct 15, 2019

Our eyes are always in motion

How and why we measure visual behavior

Interview with Dr. Katharina Rifai

Oct 15, 2019

Ready for Anything: The ZEISS EYEWEAR Kids’ Collection

STEPPER EYEWEAR and ZEISS have joined forces to offer their first-ever range of kids’ glasses

Press Release about new Frame Collection

Sep 2, 2019

Need an Emotional Recharge? Want to Feel Refreshed?

How tinted lenses affect us

Article about ZEISS BioChrom

Aug 6, 2019

Four special colors that positively impact our mood, performance and sense of well-being

All you need to know about ZEISS BioChrom

Fact Sheet

Aug 6, 2019

ZEISS VISUCONSULT 500 - Spend More Time on Consultations

New ZEISS platform supports eye care professionals in every step of their daily work

Press Release about Product Launch

Jun 11, 2019

The Digital Ecosystem

All you need to know about ZEISS VISUCONSULT 500

Fact Sheet

Jun 11, 2019

New Premium Frames: The ZEISS EYEWEAR Signature Collection

STEPPER EYEWEAR and ZEISS expand joint portfolio

Press Release about new frame collection

Jun 4, 2019

Green, Safe, Responsible

Sustainability in Eyeglass Lens Production

Background Article about Sustainability

Jun 3, 2019

ZEISS Testing Methods: Setting Even Higher Internal Standards

Renewed DAkks certification for the ZEISS Group Test Center in Aalen

Press Release about Certification

May 27, 2019

A Comparison of UV Protection in Clear Eyeglass Lenses

Study shows that UV absorbers in the lens material, such as with ZEISS UVProtect, have the greatest impact

Press Release about UV protection

Apr 3, 2019

ZEISS and MDSolarScience Partner to educate Consumers

Partnership showing the importance of full UV protection for both the skin and the eyes

Press Release about Partnership

Mar 20, 2019

ZEISS and the American Cancer Society Partner to Increase Awareness

The partnership will help raise funds for the ACS mission to fight cancer from every angle.

Press Release about Partnership

Mar 20, 2019

Protection against Harmful UV Radiation for the Eyes

Background Article by ZEISS Expert Dr. Christian Lappe

Technical Article

Feb 18, 2019

Putting sunscreen around your eyes? Opt for a pair of glasses instead!

The two sides of sunlight and how adults and kids can be protected

Press Release about UV protection

Feb 15, 2019

ZEISS UVProtect Technology shortlisted for Optician ‘Lens Product of the Year’ Award

An Award for products that have made an impact during the past year.

Press Release about Award

Feb 13, 2019

Excellence in Form and Function

Architekt Kollektion from ZEISS EYEWEAR receives German Design Award 2019

Press Release about Award

Jan 18, 2019

ZEISS UVProtect Technology wins AOP Product of the Year Award

This year’s awards attracted over 20,000 votes from both optical professionals and patients.

Press Release about Award

Jan 14, 2019

Press Texts 2018

German Design Award 2019 for the ZEISS "My Vision Profile" App

Innovative online app from ZEISS honored for a second time

Press Release about Award

Nov 19, 2018

ZEISS Innovation Offers Consumers Digital Value-Added Vision Care

Study shows ZEISS VISUFIT 1000 meets consumer needs when it comes to purchasing eyeglasses

Press Release about Study

Sep 12, 2018

Digitalizing Centration for 25 Years at ZEISS

Rapid development challenges teamwork

Interview about Agile Methods

Aug 22, 2018

ZEISS Eyeglass Lenses Available with Full UV Protection Beginning in 2018

In the future, clear organic ZEISS lenses will offer full UV protection: ZEISS UVProtect also covers the range between 380 and 400 nanometers.

Press Release about Product Launch

Jun 30, 2018

When it comes to UV Protection consumers don't think of clear lenses

Most people only think about sunglasses when they think of UV protection

Market Research Report

Jun 15, 2018

Innovative ZEISS Solutions for Managing Widespread Myopia

In Asia currently up to 90 percent of children and teenagers up to 20 years of age are nearsighted.

Press Release about Product Launch

Apr 18, 2018

AdaptiveSun with ZEISS Sunglass Lenses

ZEISS AdaptiveSun sunglass lenses quickly adapt their color intensity to the given light conditions.

Press Release about Product Launch

Mar 27, 2018

ZEISS Expands Color Palette of Self-Tinting Lenses

New color spectrum of fast-reacting, self-tinting lenses with high-performance ZEISS PhotoFusion technology

Press Release about Product Launch

Mar 27, 2018

ZEISS India supports “Vision for a Cause”

Together with Round Table India and Optometry Council of India the Aloka Vision Programme of ZEISS brings vision care to underprivileged school children in Tamil Nadu

Press Release about Social Program

Mar 7, 2018

ZEISS Eyecare Research Center Honored

Dr. Siegfried Wahl, Director of the ZEISS Vision Science Lab, has been appointed an honorary professor at the University of Tübingen

Press Release about Honorary Professorship

Feb 14, 2018

ZEISS Launches Platform for 3D Centration Data Determination

Taking digitalization to the next level

Press Release about Product Launch

Jan 12, 2018

Press Texts 2017

ZEISS App "My Vision Profile" Receives Red Dot Award

ZEISS honored for the communication design of its innovative online app.

Press Release about Award

Nov 27, 2017

Simpler, faster and more intelligent eyeglass ordering

In 2017 ZEISS is launching the VISUSTORE ordering system, ensuring a simpler, faster and more intelligent eyeglass ordering process.

Press Release about Product Launch

Mar 30, 2017

ZEISS EnergizeMe Spectacle Lenses

The first spectacle lenses made for refreshing after contact lens time.

Press Release about Product Launch

Feb 10, 2017

Press Texts 2016

ZEISS Wins Top Mobile Award in China

The Vision Care business group was awarded the 2016 TOP Mobile Marketing Innovative Brand Award for digital marketing campaigns

Press Release about Award

Dec 7, 2016

ZEISS Hosts World Premiere of Documentary to Build Eye Health Awareness

SIGHT – The Story of Vision premieres at Vision Expo West in Las Vegas

Press Release about Social Responsible Project

Sep 16, 2016

The Sound of Design

What do music and sunglasses have in common?

Article about Cooperation

Jul 15, 2016

Why they are called Sunglasses and not Summer glasses

Press Release about Sunglasses and UV Protection

Jun 6, 2016

ZEISS Stages World Premiere of “SEEING!”

Full-dome Planetarium Film Follows the Creation of a Photon and its Journey Across the Galaxy to a Young Stargazer’s Eye

Press Release about Event

Apr 14, 2016

ZEISS DriveSafe Lenses win ‘Lens Product of the Year’ award 2016

The Optician Award 2016 ceremony took place in front of an audience of 800 UK optical professionals and industry leaders.

Press Release about the Optician Award 2016

Apr 13, 2016

TOMS and ZEISS Introduce The Discoverist Eyewear Collection

The new eyewear collection helps to see the world better and helps the world to see

Press Release about Cooperation

Apr 5, 2016

Nike Vision and ZEISS collaborate for performance athletic eyewear

Nike Vision and ZEISS create state-of-the-art optics that deliver advanced acuity

Press Release about Cooperation

Mar 31, 2016

Press Texts 2014