SAN DIEGO, 10/07/2014
More than any other generation, Millennials born in the 80s and 90s love their smartphones and tablet computers -- but their eyes don’t. These mobile devices demand a type of vision that humans have never needed before, and the eye has not evolved to cope with them. The gap between our digital lives and what our eyes can do comfortably often results in tired eyes, focusing problems, headaches and neck pain – symptoms collectively known as Digital Eye Strain. Now ZEISS has invented a new type of lens for the way we use our eyes today: ZEISS Digital Lens.
“The viewing distance and screen resolution of mobile digital devices, and the fact that we are generally multi-tasking when we use them, make the eyes work harder to maintain focus,” said Uli Krauss, Chairman and CEO of Carl Zeiss Vision North America. “The traditional eyeglass lenses prescribed to Millennials no longer meet their full vision need. For patients wearing distance-only glasses, or none at all, ZEISS Digital Lens provides more comfortable vision all day long, and relief for those who are experiencing Digital Eye Strain”