ZEISS and tesa establish strategic partnership to advance large-scale holographic technology
The agreement sets the stage for mass production of functional holographic films – with automotive windshields as flagship application
- Strategic partnership formalized: ZEISS and tesa have signed a cooperation agreement to jointly industrialize holographic technology.
- Focus on serial replication: The combination of micro-optical expertise and advanced adhesive technologies enables large-area, reliable replication of holographic films.
- Clear emphasis on automotive: Joint development efforts are aimed at transparent display solutions for automotive applications, particularly windshields.
Jena / Norderstedt, Germany | 13 May 2025 | ZEISS Group
Technology leaders ZEISS and tesa are joining forces to bring holography to industrial scale. The two companies have signed a strategic partnership agreement to drive the serial replication of large-format, holographically functionalized films – with a focus on transparent display applications in automotive windshields.
By combining ZEISS’s microoptics expertise with tesa’s advanced adhesive technologies, the partnership aims to enable scalable, process-stable production of optical holographic components for integration into transparent surfaces such as glass.
A flagship project of the collaboration is the development of holographic display solutions for vehicle front windshields. These solutions promise reduced weight and installation space, while enabling additional visual and functional features for drivers and passengers alike.
Pooling industry expertise to shape next-gen technologies
Both partners bring deep industry knowledge and experience in the industrial implementation of technological innovations: ZEISS as a leading provider of micro-optical components and tesa as a long-standing development partner across various industries, focusing on self-adhesive product and system solutions.
"This partnership is a milestone in the industrialization of holography – especially for large-scale applications. Together with tesa, we are laying the foundation for bringing holographic innovation to market in a scalable and economically viable way," says Roman Kleindienst, Head of ZEISS Microoptics / EVP ZEISS Microoptics.
tesa also sees the collaboration as a signal of what’s to come
"As a long-standing partner to the automotive and consumer electronics industries, tesa brings its extensive process and materials expertise to the partnership with ZEISS. Together, we will significantly advance the serial replication of holographic solutions. With ZEISS, we have a global technology leader by our side – we look forward to working closely together and developing forward-thinking projects for our customers," says Dr. Ingrid Sebald, Board Member for Technology at tesa.
Marketing and Communications
ZEISS Microoptics