International recognition for ZEISS Planetariums Show

Oberkochen, Germany | 11 August 2026 | ZEISS Planetariums

With “ZEISS – Into the Infinite,” an immersive brand experience has been created that connects science, technology, and emotion into an eight-minute journey through the cosmos and the hidden worlds of life. The fulldome and VR production, developed jointly by ZEISS and Munich-based creative agency visuarte, won several international awards in 2026 and fascinates both expert juries and the audience.

Planetariums are dedicated to knowledge dissemination and the exploration of space, stars, and galaxies—under the dome, with breathtaking imagery. With digital fulldome projections, 360-degree films and animations can be brought onto the dome. ZEISS and visuarte jointly developed a visual language that combines scientific content, historical milestones, and future technologies into an immersive experience. The production leverages the special capabilities of modern fulldome systems—from high-resolution 360-degree plus sphere visualizations to spatial sound and seamless transitions between scientific representations and computer-generated worlds.

For ZEISS, the inventor of planetarium technology and a leading provider of hybrid projection technologies for domes, a fulldome show is the perfect format to present itself. “Presenting the entire fascinating spectrum of ZEISS in an immersive or virtual experiential space opens up new perspectives: we dive into the smallest dimensions and extreme details of the nanoworlds and micro-organisms, into neural networks and the vastness of space. In the planetarium, we can fully exploit the technical possibilities of a fulldome show—deep black, resolutions up to 8K, and spatial sound,” says Ansgar Seelen, Head of Creation and Design Strategy at ZEISS. “Our brand promise ‘Seeing beyond’ becomes a gripping experience. We generate attention and demonstrate strikingly how ZEISS continually expands the frontiers of knowledge.”

With the show, ZEISS takes the audience on a spectacular journey: from the cosmos to Earth and into the invisible worlds of cells, the brain, and artificial intelligence. The close relationship between ZEISS and space exploration is reflected not only in the use of planetarium technology but also in the showcased technological milestones, such as the photography of the first moon landing with ZEISS lenses or today’s satellite technology. The focus is on technologies that shape research and science, medicine, industry, and everyday life.

“ZEISS – Into the Infinite” begins with a deep black dome, two children gazing at the starry sky, a shooting star streaking by, and the journey begins. The audience moves through galaxies, participates in photographing on the Moon, dives into Earth’s atmosphere and oceans, and approaches hidden worlds: biological cells, the human brain, and artificial intelligence. With 360° imagery and spatial sound, science and art, data and emotion, connect from macro- to microcosm.

The show is equally suitable for VR environments, where the immersive presentation can also be experienced. It will be shown in selected planetariums, at festivals, at events such as the Long Night of Science in Jena, and at the ZEISS Museum of Optics in Oberkochen.

For those who don’t want to wait, the multimedia app “Explore ZEISS” is available on smartphones. Here, selected milestones and personalities as well as modern ZEISS applications in microscopy, photography, or semiconductor technology are presented in stories, videos, texts, augmented reality scenes, and 3D models. If you want to look through the “Moon Camera” virtually, you can do so easily here. “Explore ZEISS” is available for free in the iOS and Android app stores.