Practice Development Consulting

From click to conversion: Out-convert your competition in the new economy

16 June 2025 · 79 min watch
A woman in a blue dress stands smiling with hands clasped in front of a white background with vertical panels, representing ZEISS.
Speaker Carol-Anne Poursaied Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Portrait of a smiling man with dark hair and beard, wearing a suit and tie, shown within a white oval frame on a blue background.
SPEAKER Dan Haddad, Jr. Founder & CEO
LeadEngage, LLC
Professional portrait of a smiling man in a black suit, white shirt, and red tie, set against a plain gray background for ZEISS.
Speaker Michael Dobkowski Director of Business Development
Glacial Multimedia, Inc.
Portrait of a smiling bald man in a light blue button-up shirt, set against a blurred indoor background with a ZEISS blue oval frame.
Speaker Troy Cole Catalyst-in-Chief
LogiCole Consulting, LLC
SUMMARY

From click to conversion: Out-convert your competition in the new economy

To address the common challenge of weak leads in practices, the webinar focused on optimizing the patient journey and internal workflows. Experts emphasized the value of data-driven decision-making, effective lead nurturing, and streamlined management systems. Timely, personalized communication was highlighted as essential for converting leads, with strategies shared to boost engagement. Ultimately, by improving both the patient experience and communication processes, practices can better attract and retain patients — even in challenging economic conditions.


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