Practice Development Consulting
From click to conversion: Out-convert your competition in the new economy
16 June 2025
· 79 min watch

Speaker
Carol-Anne Poursaied
Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.

SPEAKER
Dan Haddad, Jr.
Founder & CEO
LeadEngage, LLC
LeadEngage, LLC

Speaker
Michael Dobkowski
Director of Business Development
Glacial Multimedia, Inc.
Glacial Multimedia, Inc.

Speaker
Troy Cole
Catalyst-in-Chief
LogiCole Consulting, LLC
LogiCole Consulting, LLC
SUMMARY
From click to conversion: Out-convert your competition in the new economy
To address the common challenge of weak leads in practices, the webinar focused on optimizing the patient journey and internal workflows. Experts emphasized the value of data-driven decision-making, effective lead nurturing, and streamlined management systems. Timely, personalized communication was highlighted as essential for converting leads, with strategies shared to boost engagement. Ultimately, by improving both the patient experience and communication processes, practices can better attract and retain patients — even in challenging economic conditions.

