Practice Development Consulting
Do clique à conversão: converta mais do que a sua concorrência na nova economia
16 junho 2025
· 79 MIN. PARA ASSISTIR
![Uma mulher de vestido azul sorri com as mãos entrelaçadas em frente a um fundo branco com painéis verticais, representando a ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.100.100.1700,77,3590,1967.file/carol-anne-poursaied.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.360.360.1700,77,3590,1967.file/carol-anne-poursaied.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.768.768.1700,77,3590,1967.file/carol-anne-poursaied.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1024.1024.1700,77,3590,1967.file/carol-anne-poursaied.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1280.1280.1700,77,3590,1967.file/carol-anne-poursaied.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1440.1440.1700,77,3590,1967.file/carol-anne-poursaied.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1890.1890.1700,77,3590,1967.file/carol-anne-poursaied.jpg"} "Uma mulher de vestido azul sorri com as mãos entrelaçadas em frente a um fundo branco com painéis verticais, representando a ZEISS.")
Apresentador
Carol-Anne Poursaied
Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.
![Retrato de um homem sorridente com cabelo e barba escuros, vestido de terno e gravata, representado em uma moldura oval branca sobre um fundo azul.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/dan_haddad_jr.jpg/_jcr_content/renditions/original.image_file.100.100.31,15,556,540.file/dan_haddad_jr.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/dan_haddad_jr.jpg/_jcr_content/renditions/original.image_file.360.360.31,15,556,540.file/dan_haddad_jr.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/dan_haddad_jr.jpg/_jcr_content/renditions/original.image_file.525.525.31,15,556,540.file/dan_haddad_jr.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/dan_haddad_jr.jpg/_jcr_content/renditions/original.image_file.525.525.31,15,556,540.file/dan_haddad_jr.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/dan_haddad_jr.jpg/_jcr_content/renditions/original.image_file.525.525.31,15,556,540.file/dan_haddad_jr.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/dan_haddad_jr.jpg/_jcr_content/renditions/original.image_file.525.525.31,15,556,540.file/dan_haddad_jr.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/dan_haddad_jr.jpg/_jcr_content/renditions/original.image_file.525.525.31,15,556,540.file/dan_haddad_jr.jpg"} "Retrato de um homem sorridente com cabelo e barba escuros, vestido de terno e gravata, representado em uma moldura oval branca sobre um fundo azul.")
APRESENTADOR
Dan Haddad, Jr.
Fundador e CEO
LeadEngage, LLC
LeadEngage, LLC
![Retrato profissional de um homem sorridente, de terno preto, camisa branca e gravata vermelha, sobre um fundo cinzento liso da ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.100.100.47,7,466,426.file/michael_dobkowski.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.360.360.47,7,466,426.file/michael_dobkowski.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.419.419.47,7,466,426.file/michael_dobkowski.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.419.419.47,7,466,426.file/michael_dobkowski.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.419.419.47,7,466,426.file/michael_dobkowski.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.419.419.47,7,466,426.file/michael_dobkowski.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/michael_dobkowski.jpg/_jcr_content/renditions/original.image_file.419.419.47,7,466,426.file/michael_dobkowski.jpg"} "Retrato profissional de um homem sorridente, de terno preto, camisa branca e gravata vermelha, sobre um fundo cinzento liso da ZEISS.")
Apresentador
Michael Dobkowski
Director of Business Development
Glacial Multimedia, Inc.
Glacial Multimedia, Inc.
![Retrato de um homem careca sorridente, com uma camisa social azul-claro, sobre um fundo interior desfocado com uma moldura oval azul da ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/troy_cole.jpg/_jcr_content/renditions/original.image_file.100.100.58,31,296,269.file/troy_cole.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/troy_cole.jpg/_jcr_content/renditions/original.image_file.238.238.58,31,296,269.file/troy_cole.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/troy_cole.jpg/_jcr_content/renditions/original.image_file.238.238.58,31,296,269.file/troy_cole.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/troy_cole.jpg/_jcr_content/renditions/original.image_file.238.238.58,31,296,269.file/troy_cole.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/troy_cole.jpg/_jcr_content/renditions/original.image_file.238.238.58,31,296,269.file/troy_cole.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/troy_cole.jpg/_jcr_content/renditions/original.image_file.238.238.58,31,296,269.file/troy_cole.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/troy_cole.jpg/_jcr_content/renditions/original.image_file.238.238.58,31,296,269.file/troy_cole.jpg"} "Retrato de um homem careca sorridente, com uma camisa social azul-claro, sobre um fundo interior desfocado com uma moldura oval azul da ZEISS.")
Apresentador
Troy Cole
Catalyst-in-Chief
LogiCole Consulting, LLC
LogiCole Consulting, LLC
RESUMO
Do clique à conversão: converta mais do que a sua concorrência na nova economia
Para resolver o desafio comum de leads fracos, o webinar explicou como otimizar a jornada do paciente e os fluxos de trabalho internos. Os especialistas destacaram o valor da tomada de decisões com base em dados, do lead nurturing eficaz e de sistemas de gestão simplificados. A comunicação oportuna e personalizada foi apontada como essencial para a conversão de leads. Eles também compartilharam estratégias para aumentar o envolvimento. Ao melhorar a experiência do paciente e os processos de comunicação, as empresas podem atrair e reter melhor os pacientes — mesmo em condições econômicas difíceis.
![Um mouse branco em cima de várias notas de cem dólares, junto a um texto em negrito que promove um webinar da ZEISS sobre o aumento das taxas de conversão on-line.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/practice_growth_insights_thumbnails-15.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/practice_growth_insights_thumbnails-15.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/practice_growth_insights_thumbnails-15.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/practice_growth_insights_thumbnails-15.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/practice_growth_insights_thumbnails-15.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/practice_growth_insights_thumbnails-15.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/practice_growth_insights_thumbnails-15.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/practice_growth_insights_thumbnails-15.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/practice_growth_insights_thumbnails-15.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/practice_growth_insights_thumbnails-15.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/practice_growth_insights_thumbnails-15.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/practice_growth_insights_thumbnails-15.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/from-click-to-conversion-out-convert-your-competition-in-the-new-economy/practice_growth_insights_thumbnails-15.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/practice_growth_insights_thumbnails-15.jpg"} "Um mouse branco em cima de várias notas de cem dólares, junto a um texto em negrito que promove um webinar da ZEISS sobre o aumento das taxas de conversão on-line.")
![Mulher sorridente vestida com uma camiseta azul ouve atentamente durante um webinar intitulado “Como organizar ventos de LVC abertos ao público com sucesso”, apresentado pela ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg"} "Mulher sorridente vestida com uma camiseta azul ouve atentamente durante um webinar intitulado “Como organizar ventos de LVC abertos ao público com sucesso”, apresentado pela ZEISS.")
![Como aumentar sua receita ao melhorar o envolvimento dos pacientes]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.100.56.file/boosting_your_revenue_with_better_patient_engagement.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.360.203.file/boosting_your_revenue_with_better_patient_engagement.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.768.432.file/boosting_your_revenue_with_better_patient_engagement.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1024.576.file/boosting_your_revenue_with_better_patient_engagement.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1280.720.file/boosting_your_revenue_with_better_patient_engagement.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1440.810.file/boosting_your_revenue_with_better_patient_engagement.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original./boosting_your_revenue_with_better_patient_engagement.jpg"} "Como aumentar sua receita ao melhorar o envolvimento dos pacientes")
![Personalidade e aconselhamento DISC]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.100.56.file/thumbnail-disc_personality_and_counseling.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.360.203.file/thumbnail-disc_personality_and_counseling.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.768.432.file/thumbnail-disc_personality_and_counseling.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1024.576.file/thumbnail-disc_personality_and_counseling.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1280.720.file/thumbnail-disc_personality_and_counseling.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1440.810.file/thumbnail-disc_personality_and_counseling.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original./thumbnail-disc_personality_and_counseling.jpg"} "Personalidade e aconselhamento DISC")