Practice Development Consulting
Responder às objeções
23 agosto 2024
· 61 MIN. PARA ASSISTIR
![Foto de Bradley Botelho]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original.image_file.100.100.file/zeiss_speaker_brad_botelho.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original.image_file.360.360.file/zeiss_speaker_brad_botelho.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg"} "Bradley Botelho")
Apresentador
Bradley Botelho, Practice Development Manager, Leste dos EUA
Carl Zeiss Meditec USA, Inc.
![Foto de Carol-Anne Poursaied]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original.image_file.100.100.file/zeiss_speaker_carol-anne_poursaied.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original.image_file.360.360.file/zeiss_speaker_carol-anne_poursaied.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg"} "Carol-Anne Poursaied")
Apresentador
Carol-Anne Poursaied, Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
![Foto de Iryna Zhukava]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_iryna_zhukava.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg"} "Iryna Zhukava")
Apresentador
Iryna Zhukava, ex-Practice Development Manager da ZEISS
![Foto de Matthew Boudreau]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_matthew_boudreau.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.360.360.file/speaker_matthew_boudreau.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg"} "Matthew Boudreau")
Apresentador
Matthew Boudreau, ex-ZEISS Senior Practice Development Manager
RESUMO
Responder às objeções
O webinar apresenta informações sobre a realização de consultas eficazes em consultórios de oftalmologia. Os apresentadores destacaram a importância de criar um relacionamento com o paciente, de abordar as preocupações deles e de apresentar o investimento de forma estratégica. Eles discutiram objeções comuns, incluindo restrições de tempo e preocupações com os custos, e destacaram a importância de uma comunicação transparente e de estratégias para conquistar a confiança.
Principais temas:
- Construir um relacionamento, fazer perguntas e abordar objeções nas consultas.
- Acalmar os receios dos pacientes durante as consultas de correção visual com laser.
- Superar objeções à cirurgia SMILE.
- Estratégias para conquistar a confiança e abordar objeções nas consultas.
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1920,1080.file/overcoming_objections_preview.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1920,1080.file/overcoming_objections_preview.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1920,1080.file/overcoming_objections_preview.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1920,1080.file/overcoming_objections_preview.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1920,1080.file/overcoming_objections_preview.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1920,1080.file/overcoming_objections_preview.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,1920,1080.file/overcoming_objections_preview.jpg"})
![Informações essenciais nas ligações]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/phone_essentials.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/phone_essentials.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/phone_essentials.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/phone_essentials.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/phone_essentials.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/phone_essentials.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/phone_essentials.jpg"} "Informações essenciais nas ligações")
![Como aumentar sua receita ao melhorar o envolvimento dos pacientes]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.100.56.file/boosting_your_revenue_with_better_patient_engagement.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.360.203.file/boosting_your_revenue_with_better_patient_engagement.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.768.432.file/boosting_your_revenue_with_better_patient_engagement.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1024.576.file/boosting_your_revenue_with_better_patient_engagement.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1280.720.file/boosting_your_revenue_with_better_patient_engagement.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1440.810.file/boosting_your_revenue_with_better_patient_engagement.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original./boosting_your_revenue_with_better_patient_engagement.jpg"} "Como aumentar sua receita ao melhorar o envolvimento dos pacientes")