Press Release

Making Recycling Even Easier: ZEISS Vision Care Introduces Sorting Guide “DigiDot” for ZEISS Lens Wipe Sachets

Early 2026, ZEISS Vision Care presented its new recyclable sachets for ZEISS Lens Wipes – an important step to reduce the environmental impact of packaging. Building on this milestone, ZEISS Vision Care is now integrating the DigiDot QR code on the packaging of the sachets to provide consumers with clear, location-specific guidance for proper recycling.

13 July 2026

Aalen, Germany | 13 July 2025 | ZEISS Vision Care

person with smartphone showing DigiDot sorting guide for ZEISS Lens Wipe Sachets

From recyclable packaging to smarter recycling

With the introduction of recyclable sachets, ZEISS Vision Care is responding to growing demand for more sustainable solutions around eyewear care. This industry-first packaging underlines ZEISS’ ambition to deliver best-in-class product quality while demonstrating a high level of environmental responsibility. The next logical step is therefore the integration of DigiDot by the Green Dot Company, so the benefits of this new packaging can be fully realized in practice.

the images shows the new package of the eyeglasslens wipes with the new QR code

Empowering consumers through digital guidance

ZEISS Vision Care has long provided disposal instructions on its packaging in alignment with local guidelines. But for products available in many markets, static information reaches its limits: recycling and sorting systems vary by country and sometimes even by region – one of the challenges in recycling. With the DigiDot integration ZEISS therefore helps provide guidance and will enable consumers initially in 21 EU countries from mid-2026 onwards to access digital, region-specific instructions for correctly sorting and disposing of each packaging component by scanning the DigiDot QR code.

For eye care professionals (ECPs) on the other hand, DigiDot is an added advantage because it makes communication about recycling at the point of sale easier and more tangible. By giving consumers access to clear, region-specific sorting guidance via a simple scan, it helps reduce questions around disposal, supports more informed conversations and reinforces the perception of the ECP as a forward-thinking partner that combines product quality with practical recycling support.

“As a foundation-owned company, it is part of our DNA to embed responsibility in everything we do and beyond. That means not only developing recyclable packaging but also providing consumers with clear guidance on proper disposal and recycling. While the sachets already reduce environmental impact through their design and materials, DigiDot helps maximize recyclability in practice – in a simple way. Integrating DigiDot is therefore an important step, and looking ahead, we aim to extend this approach to additional product categories,” says Andrew Ivers, Head of Global Marketing Lens Care at ZEISS Vision Care.

In the DACH region, the recyclable sachets – and therefore DigiDot – will be available from mid-2026. Expansion to additional markets will be planned and implemented step by step.

_{ZEISS is either a trademark or a registered trademark of Carl Zeiss AG.}

About DigiDot
DigiDot is a digital sorting guide from Der Grüne Punkt that helps consumers sort packaging correctly and direct it to the appropriate recycling collection. Through product-specific sorting instructions, DigiDot bridges the gap between theoretical recyclability and actual recycling – thereby addressing one of the key barriers to high-quality recycled materials. With EU-wide coverage of country-specific collection and sorting systems, DigiDot can be directly linked to the requirements of the EU Packaging Directive regarding consumer information and labeling, thereby creating a scalable bridge between legal requirements, brand communication, and actual sorting behavior.

About the Green Dot company
The Green Dot company is service provider for extended producer responsibility, leading supplier of secondary raw materials for plastics, and premium producer of plastic recyclates, and as such positioned as the premier solution provider for the needs of the circular economy. The Der Grüne Punkt Holding GmbH & Co. KG, with the Green Dot® as its trademark, was among the companies to introduce and establish the dual system in Germany, and stands for intelligent take-back systems, plus the development and marketing of innovative recyclates and services. Systec Plastics, at its facilities in Eisfeld and Hörstel, produces premium-quality recyclates under the Systalen® brand name for the international market. Der Grüne Punkt Holding GmbH & Co. KG belongs to the group of companies Green Dot Global S.à r.l.

Press Contact Maria Conrad General Topics and Sustainability

ZEISS Vision Care

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totalling almost 12 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets (September 30, 2025).

For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses, and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare, and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

With over 47,400 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 30 production facilities worldwide (March 31, 2026). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Further information at www.zeiss.com

ZEISS Vision Care

ZEISS Vision Care, part of ZEISS Consumer Markets segment, develops and manufactures comprehensive solutions for the entire value chain of ophthalmic optics. The portfolio includes top-quality eyeglass lenses, partner programs, ophthalmic instruments, services, digital solutions and apps for both eye care professionals and consumers, as well as care products for the eye and beyond. As one of the world's leading manufacturers of eyeglass lenses ZEISS is focused on optimal visual comfort and individualized vision solutions. With a passion for innovation and quality, ZEISS Vision Care is committed to protecting and enhancing people's vision and contributing to lifelong visual health.