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ZEISS launches new visual health video series on YouTube and TikTok

New content formats from ZEISS Vision Care and ZEISS Medical Technology combine expert knowledge with consumers’ everyday questions about vision and visual health.
27 October 2026
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Aalen, Germany | 27 October 2026 | ZEISS Vision Care

  • Making complex visual health topics more relatable, clear and entertaining
  • Five formats provide a range of different ways to talk about vision

According to a survey conducted by ZEISS, 85% of consumers expect lens brands not only to sell to them, but also to provide guidance.1  This is why ZEISS is bringing visual health to life with a series of new video formats on YouTube and TikTok.

  • The new content consists of five video formats tailored to the respective audiences on YouTube and TikTok.

Making complex visual health topics more relatable, clear and entertaining

How can consumers best prepare for an eye exam? What are myopia and astigmatism? “Those are real questions people search for online, and we realized that ZEISS has the expertise to answer many of these questions,” explains Claudia Rutten, Head of Brand Marketing at ZEISS Vision Care. “Through new video content, we’re making this knowledge more accessible to consumers.”

The formats give ZEISS a consistent framework for telling visual health stories while adapting the storytelling to how audiences use each platform. The goal is to make relevant information more accessible and available even before consumers actively search for ZEISS solutions, which contributes to strengthening ZEISS’ authority in visual health, building trust through science and expert storytelling, and increasing brand visibility.

“Better visual health begins with better understanding,” says Dr. Steve Schallhorn, Chief Medical Officer, ZEISS Medical Technology. “By making trusted, clinical-based knowledge more accessible to people through a variety of video formats, we can help empower them to take a more active role in protecting their own vision throughout life.”

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    One of the new formats is “Clearly Explained” on YouTube. This episode explains why regular eye checks are important.

Five formats provide a range of different ways to talk about vision

The new content consists of five video formats tailored to the respective audiences on YouTube and TikTok. On YouTube, “Clearly Explained” puts ZEISS experts center stage. In approachable, educational videos, they explain overarching topics around vision and eye health, from common eye conditions to astigmatism and cataracts. The focus is on making complex subjects clear without turning the conversation into a product story.

“Science Behind” takes viewers behind ZEISS innovation. Through authentic interviews with ZEISS experts, university partners and other experts, the format connects the science behind products with their real-world impact.

On TikTok, three short-form concepts bring a faster and more playful approach. “Vision Answered” turns real community questions into relaxed conversations between a host and ZEISS experts, ending with a practical takeaway. “Vision Revision” transforms eye-health education into humorous classroom-style sessions, breaking down a topic into two or three memorable points. And “Make it ZEISS” uses familiar interests such as fashion, beauty or sports as analogies to make more complex vision topics easier and entertaining to understand.

“These videos offer a modern way to bring our mission to life: protecting and improving consumers’ vision and visual health worldwide. They also serve as a timely reminder: When was the last time you had your eyes checked?” asks Claudia Rutten.

The first episodes of the new video formats are available on ZEISS Vision’s YouTube and TikTok channels, with more videos to be released in the next weeks.

ZEISS Vision YouTube channel: https://www.youtube.com/@ZEISSVision
ZEISS Vision TikTok channel: https://www.tiktok.com/@zeissvision_


 

ZEISS is either a trademark or registered trademark of Carl Zeiss AG or a ZEISS Group company.

Portrait Frederic Vuillermin
Press Contact Frederic Vuillermin ZEISS Consumer Markets
Portrait Frank Smith
Press Contact Frank Smith ZEISS Medical Technology

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling almost 12 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets (September 30, 2025).

For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses, and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare, and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 14 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

With over 47,400 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 30 production facilities worldwide (March 31, 2026). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Further information at www.zeiss.com

 

ZEISS Vision Care

ZEISS Vision Care, part of ZEISS Consumer Markets segment, develops and manufactures comprehensive solutions for the entire value chain of ophthalmic optics. The portfolio includes top-quality eyeglass lenses, partner programs, ophthalmic instruments, services, digital solutions and apps for both eye care professionals and consumers, as well as care products for the eye and beyond. As one of the world's leading manufacturers of eyeglass lenses, ZEISS is focused on optimal visual comfort and individualized vision solutions. With a passion for innovation and quality, ZEISS Vision Care is committed to protecting and enhancing people's vision and contributing to lifelong visual health.

About ZEISS Medical Technology

Carl Zeiss Meditec AG (ISIN: DE0005313704), which is listed on the TecDAX and SDAX of the German stock exchange, is one of the world's leading medical technology companies. The Company supplies innovative technologies and application-oriented solutions designed to help doctors improve the quality of life of their patients. The Company offers complete solutions, including implants and consumables, to diagnose and treat eye diseases. The Company creates innovative visualization solutions in the field of microsurgery. With 5,784 employees worldwide, the Group generated revenue of €2,228m in fiscal year 2024/25 (to 30 September).The Group’s head office is located in Jena, Germany, and it has subsidiaries in Germany and abroad; more than 50 percent of its employees are based in the USA, Japan, Spain and France. The Center for Application and Research (CARIn) in Bangalore, India and the Carl Zeiss Innovations Center for Research and Development in Shanghai, China, strengthen the Company's presence in these rapidly developing economies. Around 39 percent of Carl Zeiss Meditec AG’s shares are in free float. Approx. 59 percent are held by Carl Zeiss AG, one of the world’s leading groups in the optical and optoelectronic industries.

For more information visit our website at www.zeiss.com/med

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    New ZEISS video formats

    New ZEISS video contents on YouTube and TikTok make complex visual health topics more relatable, clear and entertaining.

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  • Preview image of New ZEISS video formats

    New ZEISS video formats

    New video contents on YouTube and TikTok make complex visual health topics more relatable, clear and entertaining.

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    New ZEISS video formats

    New video contents on YouTube and TikTok make complex visual health topics more relatable, clear and entertaining.

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    ZEISS Vision Care Global Consumer Study (2026). Vision correction users in 30 countries surveyed, n= 47,201