ZEISS Strengthens Market Presence in Eastern Europe

Aalen, Germany | Arad, Romania | 26 June 2026 | ZEISS Vision Care

EDY OPTIC is one of the most important distributors of lenses and medical devices in the optical field in Romania; with an established customer base and strong relationships with eye and health care professionals and optical business owners across the country. With the planned acquisition of EDY OPTIC, ZEISS Vision Care will further strengthen its business and market position in Eastern Europe.

“Providing all consumers worldwide with access to good vision and lifelong visual health is the stated goal of ZEISS Vision Care. The acquisition of EDY OPTIC, with whom we have a long-standing and trusting business relationship, is therefore a strong signal to our customers. The Eastern European market is growing rapidly and is of strategic importance to us. Becoming a direct-market operator in Romania gives us additional opportunities. This is also great news for eyecare professionals in Romania: You will now be purchasing directly from ZEISS, ensuring that your experience remains seamless and unchanged. You will have access to the highest quality products from ZEISS, along with being able to rely on our commitment to great quality and reliable delivery,” says Boris Dejonckheere, Head of Sales Europe (excl. Iberia and DACH) & Enterprise Markets.

“After 30 years of building a successful business, we could not be more delighted to continue our development within ZEISS. Becoming part of this visionary company after many years of collaboration is a great opportunity to further grow and strengthen our market position”, explains Edwin Fogarassy, Managing Director EDY OPTIC.

The acquisition is scheduled to be completed in the third quarter of the current calendar year. The transaction is subject to the approval of the relevant authorities.

Press Contact Sarah Kopp

ZEISS Vision Care

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling almost 12 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets (September 30, 2025).

For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses, and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare, and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 14 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

With over 47,400 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 30 production facilities worldwide (March 31, 2026). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Further information at www.zeiss.com

ZEISS Vision Care

ZEISS Vision Care, part of ZEISS Consumer Markets segment, develops and manufactures comprehensive solutions for the entire value chain of ophthalmic optics. The portfolio includes top-quality eyeglass lenses, partner programs, ophthalmic instruments, services, digital solutions and apps for both eye care professionals and consumers, as well as care products for the eye and beyond. As one of the world's leading manufacturers of eyeglass lenses and the best-known prescription eyeglass lens brand amongst consumers worldwide, ZEISS is focused on optimal visual comfort and individualized vision solutions. With a passion for innovation and quality, ZEISS Vision Care is committed to protecting and enhancing people's vision and contributing to lifelong visual health.

EDY OPTIC LTT

EDY OPTIC LTT is a Romanian distributor of premium ophthalmic and optometric products, with offices in Bucharest and Arad. The company serves eye care professionals nationwide, offering the highest-quality solutions in vision correction, diagnostics, and optical retail.
Founded in 1994, EDY OPTIC LTT has been a family-owned business combining professionalism with entrepreneurial values. Fully private, since formation the company has secured its place as one of the most dependable and trustworthy company in this field with an established customer base and strong relationships across the opticians, eye doctors and optical business owners in Romania. With a strong presence across Romania, it continues to shape the future of eye care by introducing cutting-edge technologies and solutions to the local market.
EDY OPTIC’s offerings span the full value chain of the optical field—from clinical diagnostics and ophthalmic instruments to advanced spectacle lenses and stylish frames. Through expert service, technical support, and a commitment to innovation, the company enables its partners to provide outstanding patient care and retail experiences.

Further information at www.edyoptic.ro