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Press Kit

ZEISS VISION CENTER

21st Century Eyecare

The mission of ZEISS VISION CENTER is to create a new shopping experience. This in-store experience includes precise vision analysis, in-depth lens consultation and a selection of perfectly fitting lenses and frames. With over 100 years of experience as a pioneer in lens technology, state-of-the-art refraction and a comprehensive portfolio of customizable lenses, ZEISS Vision Care brings everything required to today's optical stores.

ZEISS Vision Center

Full Press Kit

Articles

Interview

Fact Sheets

Fact Sheet

PolyU Forms Global Partnership with ZEISS Vision Care to Expand Impact and Accelerate Market Penetration of Patented Myopia Control Technology

Press release

Eye exam in community eye clinic in Missirah, Senegal.

ZEISS Vision Care Supports Community Eye Care in Senegal

Contributing to better access to vision and eye care in an unserved region

Article

Customized Eyeglasses with YOU MAWO and ZEISS

Customized Eyeglasses with YOU MAWO and ZEISS

Introducing a new ZEISS VISUFIT 1000 feature for individual frames

Press Release

ZEISS Ski Goggles

ZEISS Ski Goggles – 2023/2024 Collection Available

Technology, Style and Protection: The Winning Combination for ZEISS Ski Goggles

Press Release

ZEISS VISUCORE 500 – a Simple-to-Use, Time- and Space-Saving Refraction System

"ZEISS VISUCORE 500 – a Simple-to-Use, Time- and Space-Saving Refraction System"

Objective and subjective visual acuity test in a single unit

Interview

For younger consumers in particular, sustainable production and consumption, conservation of natural resources and responsible supply chains are all factors that influence their final decision.

Green, Safe, Responsible

Sustainability in Eyeglass Lens Production

Article

Aloka Vision Programme: Social business, not charity

Aloka Vision Programme: Social business, not charity

#Loveyoureyes - World Sight Day 2023

Article

Aloka Vision Programme: Reaching the unserved

Aloka Vision Programme: Reaching the unserved

#Loveyoureyes - World Sight Day 2023

Article

Integrated digital vision chart in ZEISS VISUCORE 500

ZEISS VISUCORE 500

Fact Sheet

ZEISS Combines Objective and Subjective Refraction in a Space-Saving Unit

ZEISS VISUCORE 500: A quick and precise refraction system that saves space in the optical store.

Press Release

Modern lens design

Modern Lens Design

How eyeglass lenses become more and more individual

Article

1,000,000 Patients in the Aloka Vision Programme

1,000,000 Patients in the Aloka Vision Programme

Quality Eye and Vision Care For Underserved Regions and Populations in India

Article

Man cycling in the road with maximum effort.

How to Find the Right Prescription Sports Glasses

A Buyer's Guide

Article

A person with sunglasses sits on a chair in front of a pool and takes a selfie with a smartphone. The colors are bright and cheerful, it is warm.

All about Sunglass Lenses

Summer, Sun, Eye Protection

Article

From single vision to progressive lenses: ZEISS SmartLife is a complete premium product portfolio.

ZEISS SmartLife

Fact Sheet

ZEISS SmartView 2.0 technology

ZEISS SmartView 2.0 technology

Fact Sheet

ZEISS SmartLife Individual 3: A New Generation of Tailor-Made Lenses

ZEISS SmartLife Individual 3: A New Generation of Tailor-Made Lenses

ZEISS uses the latest scientific findings on visual behavior and visual needs to update its premium product portfolio.

Press Release

Clear Vision for Growing Children: ZEISS SmartLife Young Lenses

ZEISS expands its successful premium product portfolio with lenses specially designed to meet the changing needs of children and teenagers.

Press Release

Seeing Well in the Car – at Night, in Fog, Glare or Wet Conditions

Seeing Well in the Car – at Night, in Fog, Glare or Wet Conditions

What you need to know about the right driver's glasses

Article

Frequently Asked Questions About Blue Light and Good, Healthy Vision in the Digital World

Factsheet

How Do Sunglass Lenses Get Their Color?

How Do Sunglass Lenses Get Their Color?

Article

Tips for the Right Prescription Sunglasses

Tips for the Right Prescription Sunglasses

Protection from UV radiation, glare and more: Things to consider when buying prescription sunglasses.

Article

What You Should Know about UV Rays and Healthy Eyes

What You Should Know about UV Rays and Healthy Eyes

Article

Blue Light and Vision

Blue Light and Vision

Facts about the effect of blue light on our eyes

Featured Story

"Our Ambition: Develop the Best Solution"

"Our Ambition: Develop the Best Solution"

ZEISS team develops scanner for photorealistic 3D models of frames in unprecedented quality

Interview

How ZEISS VISION CENTER Professionally Organize Every Step of the Eyeglass Purchase Process

How ZEISS VISION CENTER Professionally Organize Every Step of the Eyeglass Purchase Process

More knowledge about eyeglasses and a seamless shopping experience

Interview

Exactly like Trying on in Store – but Available Anywhere

Exactly like Trying on in Store – but Available Anywhere

ZEISS develops avatar for virtual try-on of glasses

Interview

ZEISS Sunlens Presents Climate-Friendly Sun Lenses

Press Release

ZEISS PhotoFusion X Lenses

ZEISS PhotoFusion X

Fact Sheet

Spectacle wearer with new ZEISS ClearView Lenses

ZEISS ClearView

Fact Sheet

"Performance perfected" – the new campaign on ZEISS PhotoFusion X

"Performance Perfected" – the New Campaign on ZEISS PhotoFusion X

Interview with Lucas Wilson, parkour athlete, free runner, and face of the new marketing campaign for photochromic lenses.

Interview

Solid Arguments for Photochromic Lenses

Solid Arguments for Photochromic Lenses

Article

Freeform Lens Design into Finished Single Vision Lenses

Freeform Lens Design into Finished Single Vision Lenses

ZEISS ClearView Finished Single Vision lenses represent a milestone in optics and aesthetics of stock lenses

Press Release

ZEISS PhotoFusion X – new self-tinting lenses from ZEISS

ZEISS Introduces the Next Generation of Photochromic Lenses

ZEISS PhotoFusion X lenses darken and clear faster while providing a new level of integrated blue light and UV protection

Press Release

Gaming Glasses – Are Glasses with Blue Light Filters a Good Idea for Gamers?

Gaming Glasses – Are Glasses with Blue Light Filters a Good Idea for Gamers?

Article

Try These ZEISS Online Tools Before you Buy your Next Glasses

How you find the right fit

Article

Meet the Digital Twin How ZEISS supports opticians today by offering ZEISS Virtual Try-on

Meet the Digital Twin

How ZEISS supports opticians today by offering ZEISS Virtual Try-on

Article

A comprehensive vision screening can now check five aspects of vision and recommends ls close byeye care professiona

New ZEISS Online Vision Screening Now Globally Available

Comprehensive vision screening can now check five aspects of vision and recommends eye care professionals close by

Press Release

Marchon Eyewear and ZEISS Sign Exlusive Licensing Agreement for Eyewear

Press Release

Social Engagement

Social Engagement to Ensure Good Vision and Eye Health

Press Release

ZEISS BlueGuard

ZEISS BlueGuard

Fact Sheet

ZEISS BlueGuard: What's behind the new technology?

ZEISS BlueGuard: What's behind the New Technology?

Interview with Dr. Christian Lappe, Director Scientific Affairs & Technical Communication | Principal - ZEISS Expert Ladder

Interview

ZEISS Blueguard

ZEISS BlueGuard: The Latest Generation of Blue Light Protection for more Visual Comfort and Aesthetics

Press Release

ZEISS Presents a New Smartphone-Based Vision Screening

When was the last time you had your eyes checked?

Press Release

ZEISS VISU360 – Innovative Platform for Remote Eyecare Services

ZEISS VISU360 – Innovative Platform for Remote Eyecare Services

New Opportunities for all Eye Care Professionals

Press Release

The future of ophthalmic optics: virtual frame selection with digital twin

The Future of Ophthalmic Optics: Virtual Frame Selection with Digital Twin

New “Virtual Fitting” module for the ZEISS VISUFIT 1000 platform turns on-screen frame selection into an experience

Press Release

One portfolio for a whole lifetime

One Portfolio for a Whole Lifetime

Article

Three facts about ZEISS SmartLife which make the eye care professional's life easier

Three Facts about ZEISS SmartLife Which Make the Eye Care Professional's Life Easier

Press Release

Peripheral vision makes it possible:

Peripheral Vision Makes It Possible: Navigating through Your Everyday Life in Spite of Gazing at Your Smartphone

Interview

Why now is the right time for a new single vision lens design

Why Now Is the Right Time for a New Single Vision Lens Design

ZEISS SmartLife is extending the eye-lens model by a new dimension

Press release

Taking a Fresh Look at the Smartphone

Taking a Fresh Look at the Smartphone

New ZEISS study shows digital companions are significantly changing how we move our eyes

Press Release

ZEISS SmartLife: New Eyeglass Lens Portfolio Fit for a Connected and On-The-Move Lifestyle

ZEISS SmartLife: New Eyeglass Lens Portfolio Fit for a Connected and On-The-Move Lifestyle

Press release

A Smart Portfolio Doesn’t Need Categories

How ZEISS SmartLife covers most consumers

Interview

Our eyes are always in motion

Our Eyes Are Always in Motion

How and why we measure visual behavior

Interview

Interview with Dr. Arne Ohlendorf, Optometrist and Visual Scientist at the ZEISS Vision Science Lab in Tübingen (Germany)

We Are Not Born with Perfect Vision

How our vision develops during childhood

Interview

Interview with Dr. Alexander Leube, Optometrist and Visual Scientist at the ZEISS Vision Science Lab in Tübingen (Germany)

We Are Getting Older Every Day: And so Are Our Eyes

Interview with Dr. Alexander Leube, Optometrist and Visual Scientist at the ZEISS Vision Science Lab in Tübingen (Germany)

Interview

ZEISS BioChrom

ZEISS BioChrom

Fact Sheet

Need an Emotional Recharge? Want to Feel Refreshed?

Need an Emotional Recharge? Want to Feel Refreshed?

How tinted lenses affect us

Article

ZEISS VISUCONSULT 500

ZEISS VISUCONSULT 500

Fact Sheet

Spend More Time on Consultations

Spend More Time on Consultations

New ZEISS platform supports eye care professionals in every step of their daily work

Press Release

A Comparison of UV Protection in Clear Eyeglass Lenses

A Comparison of UV Protection in Clear Eyeglass Lenses

Study shows that UV absorbers in the lens material, such as with ZEISS UVProtect, have the greatest impact

Press Release

Dr. Christian Lappe

Protection against Harmful UV Radiation, Even with Clear Eyeglass Lenses

ZEISS UVProtect

Article

ZEISS Press Release UV Radiation Protection

Putting Sunscreen around Your Eyes? Opt for a Pair of Glasses Instead!

ZEISS UVProtect ensures optimum UV protection for your eyes and the surrounding skin

Press Release

ZEISS UVProtect Technology shortlisted for Optician ‘Lens Product of the Year’ Award

ZEISS UVProtect Technology shortlisted for Optician ‘Lens Product of the Year’ Award

Press Release

ZEISS UVProtect Technology wins AOP Product of the Year Award

ZEISS UVProtect Technology wins AOP Product of the Year Award

Press Release

ZEISS Innovation Offers Consumers Digital Value-Added Vision Care

ZEISS Innovation Offers Consumers Digital Value-Added Vision Care

Study shows ZEISS VISUFIT 1000 meets consumer needs when it comes to purchasing eyeglasses

Press Release

ZEISS Eyeglass Lenses Available with Full UV Protection Beginning in 2018

ZEISS Eyeglass Lenses Available with Full UV Protection Beginning in 2018

Protecting a person's eyes from ultraviolet radiation is essential for healthy vision. In the future, clear organic ZEISS lenses will offer full UV protection: ZEISS UVProtect also covers the range between 380 and 400 nanometers.

Press Release

ZEISS UVProtect

ZEISS UVProtect

Fact Sheet

Scattered radiation can be responsible for up to 80 percent of our yearly dose, and we cannot avoid it completely – even when we keep to the shade.

The Underestimated Risk of UV

Scattered Radiation

Article

A dermatologist tells us why UV protection keeps us looking good for longer

A Dermatologist Tells Us Why UV Protection Keeps Us Looking Good for Longer

Article

When it comes to UV protection consumers usually don’t think of clear lenses

When It Comes to UV Protection Consumers Usually Don’t Think of Clear Lenses

for their sunglasses but aren’t aware that clear lenses can – and should – also protect their eyes.

Press Release

ZEISS VISUFIT 1000

ZEISS VISUFIT 1000

Fact Sheet

With ZEISS Sun Lenses it will never again be too bright or too dark

With ZEISS Sun Lenses It Will Never Again Be Too Bright or Too Dark

ZEISS AdaptiveSun sunglass lenses quickly adapt their color intensity to the given light conditions.

Press Release

ZEISS Expands Color Palette of Self-Tinting Lenses

ZEISS Expands Color Palette of Self-Tinting Lenses

New color spectrum of fast-reacting, self-tinting lenses with high-performance ZEISS PhotoFusion technology

Press Release

ZEISS VISION CENTER

ZEISS VISION CENTER

Fact Sheet

ZEISS launches platform for 3D centration data determination

ZEISS Launches Platform for 3D Centration Data Determination

Taking digitalization to the next level: the new ZEISS system for 3D centration data determination is precise, quick and easy to use.

Press Release

The Sound of Design

The Sound of Design

What do music and sunglasses have in common?

Press Release

ZEISS DriveSafe Lenses win ‘Lens Product of the Year’ award 2016

ZEISS DriveSafe Lenses Win ‘Lens Product of the Year’ Award 2016

Press release

ZEISS DriveSafe Lenses

ZEISS DriveSafe Lenses

Factsheet

Nike Vision and ZEISS collaborate for performance athletic eyewear

Nike Vision and ZEISS Collaborate for Performance Athletic Eyewear

Nike Vision and ZEISS create state-of-the-art optics that deliver advanced acuity, so the athlete can lock on a moving target, accurately identify objects and assess distance.

Press Release

ZEISS DriveSafe

ZEISS Makes Car Driving Safer

The new all-day ZEISS DriveSafe eyeglass lenses provide wearers with more safety through better vision in challenging driving conditions

Press release

Selected ZEISS VISION CENTER worldwide

Press contact Julia Baier International PR: Instruments, Tools and Digitalization

ZEISS Vision Care

Press Kits

Collected press material

Information, videos and photographs for selected topics to be used for editorial purposes

Press Kits Overview