Press Kit

ZEISS VISION CENTER

Celebrating 15 Years of Unique Vision Care Destinations

ZEISS announces the 15th anniversary of the ZEISS VISION CENTER concept, a pioneering initiative launched in Germany at first, that has grown exponentially since its inception, with around 400 stores worldwide today.

The mission of ZEISS VISION CENTER is to create a new shopping experience – starting with a very distinctive ZEISS branded in-store design. By covering the whole consumer journey, the in-store experience provided by every ZEISS VISION CENTER includes precise vision analysis, in-depth lens consultation and a selection of perfectly fitting lenses and frames. With over 100 years of experience as a pioneer in lens technology, state-of-the-art refraction and a comprehensive portfolio of customizable lenses, ZEISS Vision Care brings everything required to today's vision care retail destinations.

The 15th anniversary marks not only a celebration of its rich history but also a commitment to the future.

Learn more about ZEISS VISION CENTER in the interview and the fact sheet.

Head of ZEISS EyeCare Network and ZEISS Business Partner Program Rolf Herrmann

"When opening the very first ZEISS VISION CENTER, we saw an opportunity to create a new kind of experience—one that combined state-of-the-art technology, expert consultation, all placed in a ZEISS’ premium brand environment. The idea was to set a new standard for vision care, not just in Germany, but globally."

Head of ZEISS Business Partner Program Pia Kretz

"What truly sets ZEISS VISION CENTER apart is the unique experience they offer—both for consumers and for the independent eye care professionals who choose to open and operate them. One eye care professional shared that she was drawn to the ZEISS VISION CENTER concept because it allows her to manage every aspect of the in-store customer experience using ZEISS’ expert vision solutions."

ZEISS VISION CENTER in Numbers

400

Around 400 ZEISS VISION CENTER worldwide
50

In almost 50 countries worldwide
200

200 ZEISS VISION CENTER in Brazil alone

Eye care professionals sharing insights from their ZEISS VISION CENTER

The success of the ZEISS VISION CENTER concept is not merely a reflection of the brand's strength but also a testament to the dedication of its partners. By equipping eye care professionals with the tools and knowledge necessary to thrive in a competitive market, ZEISS has fostered a collaborative environment that prioritizes the consumers’ needs and professional growth. This reflects one part of the ZEISS Vision Care’s mission of to protect and improve the vision and visual health of consumers all around the world.

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Taiwan

ZEISS VISION CENTER Hsin Chu
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Belgium

ZEISS VISION CENTER Cool Optiek in Gent