Press Release

ZEISS Celebrates 15 Years of ZEISS VISION CENTER

A milestone in partner success

24 November 2025

Aalen, Germany | 24 November 2025 | ZEISS Vision Care

ZEISS announces the 15th anniversary of the ZEISS VISION CENTER concept, a pioneering initiative launched in Germany at first, that has grown exponentially since its inception, and now boasts around 400 centers worldwide.

ZEISS VISION CENTER Chemnitz, Germany, the first of its kind opened 15 years ago.

Benefitting from the reputation and the ZEISS brand awareness, ZEISS VISION CENTER are run by partnering independent eye care professionals. This partnership concept puts the consumer and their needs at the centre and offers a well-designed consumer journey from the very first touchpoint to handing over a premium pair of glasses and even beyond – all in a clear, modern yet timeless shop design. Each center is designed by ZEISS’ architects and adapted to local market and cultural needs. The ZEISS VISION CENTER was created with the primary goal of empowering eye care professionals (ECPs) and enhancing the overall consumer experience. They accommodate all the relevant aspects of a premium shopping experience, from the store concept to cutting-edge ZEISS workflows, instruments and systems as well as the latest frame trends, innovative and customized ZEISS precision lenses, through to a systematic consultation process. With this concept ZEISS has enabled its partners to deliver exceptional vision care while reinforcing the strength of the ZEISS brand.

A legacy of success within the ZEISS Business Partner Program

A global concept active in more than 45 countries

To date, around 400 ZEISS VISION CENTERS in almost 50 countries, including India, UAE, Canada, China, Taiwan, USA, South Africa, Australia, Brazil, Colombia and Germany invite visitors to experience how their individual visual needs can be translated into customized, high-quality lenses by ZEISS. The country with the most ZEISS VISION CENTERS is Brazil where nearly 200 stores are operational today.

The largest ZEISS VISION CENTER, spanning an impressive 480 square meters, is located in Jeddah, Saudi Arabia. This flagship store exemplifies the commitment of ZEISS to providing cutting-edge technology and an optimal consumer experience in a setting that reflects the region it is located in.

The growth of the ZEISS VISION CENTER concept has been particularly pronounced in India, where demand for premium vision care continues to rise. In 2022 India had three stores operating, today over 20 are operational and there are more than 20 projects in the realization phase.

The success of the ZEISS VISION CENTER concept is not merely a reflection of the brand's strength but also a testament to the dedication of its partners. By equipping ECPs with the tools and knowledge necessary to thrive in a competitive market, ZEISS has fostered a collaborative environment that prioritizes the consumers’ needs and professional growth. This reflects one part of the mission of ZEISS Vision Care to protect and improve the vision and visual health of consumers all around the world.

ZEISS VISION CENTER - by Dr. Batal Vision, Jeddah, Saudi Arabia
ZEISS VISION CENTER Chembur - by Techoptix, Mumbai, India
ZEISS VISION CENTER Hsin Chu, Taiwan

Looking ahead: the ZEISS VISION CENTER concept will evolve

As ZEISS celebrates this significant anniversary milestone, the company remains committed to supporting its partners in their journey towards success. The ZEISS VISION CENTER concept will continue to evolve, incorporating the latest technological advancements and best practices in vision care. ZEISS is dedicated to making sure that its partners are well-equipped to navigate the challenges of the industry while delivering exceptional service to their consumers. In the future, defined centers will be expanded to include medical services, thus representing a hub for vision care and visual health – all under one roof.

In conclusion, this 15th anniversary marks not only a celebration of its rich history but also a commitment to the future.

_{ZEISS is a registered trademark of Carl Zeiss AG.}

Press Contact Maria Conrad General Topics and Sustainability

ZEISS Vision Care

About ZEISS

ZEISS is an internationally leading technology company in the optics and optoelectronics industry. The ZEISS Group generated annual revenue totaling around 11 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (updated: 30 September 2024).

For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for life sciences and materials research, as well as medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Industry 4.0 as well as a strong brand, ZEISS is shaping technological progress and, through its solutions, is extending the horizon of the world of optics and associated areas. ZEISS' significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 14% of its revenue in research and development work – ZEISS has a long tradition of high expenditure in these areas. This also represents the company's investment in the future.

With more than 46,500 employees, ZEISS operates in around 50 countries with more than 60 sales and service sites, 40 research and development sites and 35 production sites worldwide (as of 31 March 2025). The headquarters of the company, which was founded in Jena in 1846, is located in Oberkochen, Germany. The Carl Zeiss Foundation, one of Germany’s largest foundations committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Further information at www.zeiss.com

ZEISS Vision Care
ZEISS Vision Care is one of the world's leading manufacturers of eyeglass lenses and ophthalmic instruments. The unit is allocated to the Consumer Markets segment and develops and produces offerings for the entire eyeglass value chain that are distributed globally under the ZEISS brand.