ZEISS Vision Care Newsroom

Here you can find press releases and material about ZEISS eyeglass lenses and lens technologies. Our digital press kits and topic hubs are a bundled source of extensive information about products and topics related to the ZEISS Vision Care business group for journalists, bloggers and other interested parties.

Search here for PR related information:

ZEISS Vision Care Latest News

Innovative ZEISS Solutions for Managing Widespread Myopia

In Asia currently up to 90 percent of children and teenagers up to 20 years of age are nearsighted.

Press Release about Product Launch

ZEISS Vision Care launches new frame and lens disinfecting technology

Press Release about New Technology

Sep 30, 2020

The future of ophthalmic optics: virtual frame selection with digital twin

New “Virtual Fitting” module for the ZEISS VISUFIT 1000 platform turns on-screen frame selection into an experience

Press Release about New Feature

Sep 22, 2020

An "online branch" is a must even for a highly successful store

In today's world, it must be a foregone conclusion for successful ECPs to use digital platforms and social media.

Background Article about Online Marketing

Mar 11, 2020

Topic Hub

Choose the topic you are interested in and you will find all related content pieces and press kits.

Company News
Eyeglass Lenses
The Optical Store

ZEISS Vision Care

Company Information

Press Photos

You can use our press multimedia following this procedure:

  • Our press photos contain IPTC information.
  • Our photos may be used free of charge for editorial, scientific or personal purposes. Please state source as follow "Photo: ZEISS".
  • If the photo is published, we kindly request that you send us a sample using this address: pr ess @zeiss .com.
  • The photos must not be used for commercial purposes or passed on to third parties.
  • For any other use, it is necessary to seek the permission of Corporate Communications at ZEISS. 

Get in Touch with Us

Distribution list sign-up

If you are a journalist and would like to receive the ZEISS press releases, please sign up for the press release distrubution list.

Contact for journalists

Joachim Kuss
Mail: joachim .kuss @zeiss .com

Phone: +49 151 42112288

Maria Conrad
International PR
Mail: maria .conrad @zeiss .com

Phone: +49 (0) 7361 591-1378

Social Media

Find us on