Try These ZEISS Online Tools Before you Buy your Next Glasses

The first step is to take the ZEISS Online Vision Screening, which you can do from the comfort of your own home. This check is not intended to replace a professional eye exam or an in-depth vision analysis. However, it can provide important insights into your own eyesight and serve as a useful reference for your eye care professional. Ultimately, only your eye care professional is able to obtain all of the precise measurements that are needed to produce the right pair of eyeglasses.

The ZEISS Online Vision Screening allows you to check your eyesight free of charge online – even with a smartphone. This makes it easier for people to screen their vision and encourages consumers to monitor their eye health. Many people forget when it’s time for their next vision acuity test. As a rule of thumb, you should have your eyes checked every two years.

As an increasing number of consumers begin their buying journey online, it's important for eye care professionals to have a solution that can address this trend and successfully convert them to in-store customers. Therefore, they have the opportunity to integrate the ZEISS Online Vision Screening into their website and thus improve their online presence.

No two people have the same vision. Some people spend hours in front of screens each day, some only look at their smartphone while others have a job that involves working outdoors. Some people travel frequently by car, or work entirely from home. These actions have a direct impact on the challenges our eyes face and the eyeglasses we need. Today, lenses are developed based on modern lifestyles. Read this press release for example to discover how smartphones influence how we use our eyes and how ZEISS is incorporating these findings into new eyeglass lenses.

There are eyeglasses optimized for working with computer screens and driving, special coatings for digital work, and photochromic lenses for people who constantly move between indoors and outdoors. A visual profile can help you determine what kind of eyeglasses you need. The ZEISS "My Vision Profile" shows you what kind of eyeglasses are most suited for your needs. You can show the result to your eye care professional via a QR code as the starting point for an in-person consultation.

If you’ve ever tried on a new pair of eyeglasses online using a virtual ‘try-on’ function, you’ll probably have noticed that many of these functions are still very basic. The ZEISS Virtual Try-on, however, is different. After you’ve completed a vision acuity test with an eye care professional, they will generate a precise three-dimensional image (avatar) of your face. You can then ‘try on’ frames virtually on that avatar already in the store with ZEISS Virtual Try-on. The avatar is on the one hand designed to ensure that the eyeglasses are fitted correctly during the centration process and allows you on the other hand to try on frames at home. After logging into the app ZEISS Virtual Try-on @Home, you can try on perfectly fitted, individually recommended frames that your local expert offers with your avatar from the comfort of your sofa.

As the experiences of many online buyers demonstrate, an eye care professional is needed to ensure a perfect fit. However, thanks to cutting-edge technologies from ZEISS, it is now possible to try on eyeglasses at home in high resolution and order them online. The personal avatar is designed to be used in combination with a consultation from your local eye care professional. Once you've decided at home on a frame and lenses, you can collect them a few days later from your eye care professional and have them tested and adjusted to suit your own anatomy. Because the results from your professional vision acuity test are already connected to your avatar. After all, there’s one thing that should not be left to suffer in the digital age: the quality of our vision.