We spend several hours a day using mobile digital devices – be it a smartphone, tablet or netbook. That's certainly a lot of screen for our eyes to cope with – and nature did not make them for this type of vision. The result of this digitized world is tired, burning eyes or neck strain.
This eye stress can be remedied by the new ZEISS Digital Lenses, a lens category specially developed for this new type of vision in the digital world. They help the eye to relax and therefore prevent rapid eye fatigue. At the same time, they ensure focused distance vision and are a genuine alternative that can be worn the whole day long.
The beginning of October sees the launch of a new communication campaign from ZEISS, once again promoting ZEISS Digital Lenses. Which are created to answer the needs of the target: people in their 30s and 40s experiencing the first symptoms of eye strain caused by frequent and prolonged use of digital devices.
SAN DIEGO, 10/07/2014
More than any other generation, Millennials born in the 80s and 90s love their smartphones and tablet computers -- but their eyes don’t. These mobile devices demand a type of vision that humans have never needed before, and the eye has not evolved to cope with them.
We spend several hours a day using our mobile digital devices – whether smartphone, tablet or netbook. That's certainly a lot of screen for our eyes to cope with – and nature did not make them for this type of vision.
Under the product name Digital Lenses, ZEISS is now launching lenses on the market that offer better vision to users of smartphones, tablets, etc. and therefore help prevent eye strain.
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