My Vision Profile by ZEISS
Your customers can get a better understanding of their visual needs by simply visiting your website.
With the customisable, co-branded My Vision Profile on your website you’ll be able to let your customers create their unique vision profile to determine which ZEISS lenses suit their lifestyle and visual needs best.
Interesting facts about customer behaviour.
of shopping trips start online1
of customers research products online before buying in-store later2
of customers said they would be more likely to do business with a company that offers personalised approaches3
of customers expect organisations to understand their individual needs4
Purchase decisions start online.
Today’s online and offline worlds are closely connected. Purchasing products and searching for relevant information online and the purchase of products, either online or offline, are closely intertwined. This is also true for the purchase of new spectacles. Customers want to learn more about their eyes and also discover which lens solutions will be the most suitable for their needs and challenges.
Acquire new customers and stand out online with the award-winning My Vision Profile.
My Vision Profile analyses your customer’s lifestyle and vision behaviour with a series of questions. It generates a unique vision profile and recommends the optimum ZEISS lens solution based on individual vision needs. It’s a unique dispensing tool which ensures that customers have a more comprehensive understanding of their visual needs prior to entering the store.
Seamless and complete journey from online to offline.
Your customers can store their personal vision profile as a QR code on their smartphone and bring it along to the store. The results can be reviewed in your store with the help of VISCONSULT, providing essential information that will help you to recommend the most suitable lens solutions. This results in more time that you can spend with your patient on the examination or to explain relevant information. You can co-brand the My Vision Profile with your name and practice details to ensure that customers find their way to your store.
Wirecard Global Shopping Report 2019.
IBM Institute for Business Value.