Vision Care for Eye Care Professionals
Vision Care for Eye Care Professionals


Your tool for intelligent ordering

The technology used to produce modern, individualised ZEISS lenses is highly complex. But thanks to the VISUSTORE® online ordering system by ZEISS, ordering them couldn’t be easier. It takes just 30 seconds to place an order due to a guided workflow, with 24/7 access including error-free navigation. Get an up-to-date overview of order status, important news and contacts at any time.

  • Quick, easy and intuitive
  • Valuable consulting module
  • Secure ordering

How can you benefit from VISUSTORE?

  • 30 Seconds

    needed to select your lens from thousands of options, and order it.

  • 100%

    trust – as all your orders are validated in real-time and can be produced straightaway.

  • 80%

    of opticians confirm that VISUSTORE is easy to use.

  • 1

    central platform where you can view all your order information and order status.

Closeup of woman eye with visual effects, isolated on white background. Horizontal, wide

Times are changing – increased pressure from customers.

The eyecare industry is facing more and more technological developments leading to more demanding customers who want something different. They want to visit businesses which are up to date, stand out from the crowd, and provide accurate diagnostics with precise consultation devices. In a nutshell, they want time-saving and convenient processes. For a business this would mean a streamlined workflow as well as advanced practice technology.

Technology in modern lenses.

Modern spectacle lenses are a miracle of technology. There are many ways of tailoring them exactly to the needs of the customer. This is all enabled by
countless numbers of lens types and order parameters. ZEISS VISUSTORE is an essential element of a successful business. Make sure that you don’t miss a thing when ordering through this online platform.

VISUSTORE® online ordering platform Ordering ZEISS lenses couldn’t be easier.

  • Enhance your customer’s lens performance
  • Save time – get more time with your customer
  • Increase efficiency – minimise the risk of making mistakes
  • Get live order status and delivery date information
  • Concentrate on your customer’s needs instead of handling a complex ordering process

Customer voices

Customer satisfaction with ZEISS VISUSTORE.

  • 81%

    of opticians are really happy or happy with VISUSTORE 1

  • 80%

    of opticians confirm that VISUSTORE is easy to use 1

  • 77%

     confirm that the data interchange with instruments or PMS is easy 1

  • 89%

    of the optician would recommend VISUSTORE to colleagues or friends 1

Contact Us

How can we help you?

Contact us
  • 1

    VISUSTORE Customer Survey with 350 customers in Europe September 2019