
Enabler of technological progress
How ZEISS is driving digitalizationDigitalization insights
No longer a pipe dream
Innovations that have become established in everyday life
Artificial intelligence (AI)
One of the most important achievements of digitalization is artificial intelligence. We use it every day – mostly without knowing it. ZEISS is therefore certain that, in the future, AIs will help people even more.

Augmented reality (AR)
Augmented reality technology has become an integral element in the digital world. It connects people, supports cross-border services and replaces travel. AR solutions are also an important element of the digitalization strategy at ZEISS.