A look into the future
The "Seeing Beyond" video wall reflects more than 175 years of history and visions of the company into a view of the future. Discover the megatrends most important for ZEISS on this 10 meter wide wall. Topics such as digitalization, mobility or sustainability invite you to reflect on technological and social developments – according to the motto "Seeing Beyond". VIP guests can be welcomed here with customized presentations. For this one-of-a-kind brand loyalty tool ZEISS won the BoB Award in bronze in 2022, which honors outstanding examples of B2B brand communication.