vivo and ZEISS Deepen their Strategic Global Imaging Partnership

• Agreement on strategic global imaging partnership renewed and expanded to jointly imaging beyond smartphones
• Both partners continue to work hand in hand to scale new imaging technologies
  

Oberkochen, Germany | 22 August 2025 | ZEISS Mobile Imaging

vivo and ZEISS have renewed their global imaging partnership agreement, ushering in a new era of collaboration. Building on the extraordinary results achieved since 2020, the two parties will further explore innovative imaging product matrices that cover a wider range of scenarios beyond smartphone technology and establish a more comprehensive and open imaging ecosystem. Their collaboration aims to empower global users to fully enjoy the joy and fun of imaging creation and jointly drive the future development of imaging.

Baishan Hu, Executive Vice President & COO at vivo, President of vivo Central Research Institute, stated, "vivo and ZEISS are not just partners; we are companions with a shared vision and the same culture and values. ZEISS's globally renowned optical technology and vivo's deep insight into the needs of global users have created a powerful synergy effect, solidly driving innovation and progress in the mobile imaging industry. In the future, we look forward to collaborating with ZEISS to lead technological breakthroughs and to embark on a user-centric innovation journey, deepening our commitment, and opening a new chapter!"

Established in 2020, the collaboration aims to usher in a new era of mobile imaging

Driven by a shared passion for imaging technology and a relentless pursuit of the ultimate user experience, vivo and ZEISS have collaborated since 2020 on various aspects, including ZEISS Optics, T* Coating, ZEISS Portrait Styles, 200 MP ZEISS APO Telephoto Camera, and teleconverter. By seamlessly integrating ZEISS's optical technology with vivo's smartphone imaging technology, both partners have achieved breakthroughs in key user scenarios such as night view, portrait, and telephoto, continuously redefining the standards for mobile imaging. This collaboration has delivered experiences with vivo ZEISS co-engineered imaging technology to over 22 million users worldwide.

Andreas Pecher, President & CEO of the ZEISS Group, said, "Over the past few years, we have further advanced our mobile imaging capabilities together with vivo, leveraging the rapid pace of innovation in consumer electronics, efficient team collaboration, and a strategy that prioritizes consumer needs. The collaboration between vivo and ZEISS brings the latest imaging technology to consumers and the smartphone industry, and is set to enable the arrival of a new mobile imaging era through adapting professional and iconic imaging technologies. The deepening of our collaboration is undoubtedly a significant milestone."

While continuing to develop software and hardware solutions, vivo and ZEISS have also deepened their cooperation in the field of imaging culture, actively listening to and responding to user needs. Through initiatives such as co-organizing VISION+ Mobile Photo Awards, they are helping the public to freely express themselves through imaging and creating a thriving mobile imaging ecosystem.

Standing at a new starting point for cooperation, vivo will continue to work hand in hand with ZEISS to scale new technological heights and bring more joy and surprises to millions of consumers.